Madhur Bhandarkar on underperformance of films at box office: It is a phase

Soumitra Das (BOMBAY TIMES; April 25, 2023)

From working as a video cassette delivery boy in Mumbai to becoming a well-known filmmaker in the country, Madhur Bhandarkar’s journey has been an eventful one. The National Award-winning filmmaker, known for films like Traffic Signal, Chandni Bar, Corporate, Page 3 and Fashion, talks about how theatrical releases and OTT can coexist.

‘I DON’T BELIEVE THAT AUDIENCES WILL STOP GOING TO THEATRES’
Bhandarkar, whose recent projects like India Lockdown and Babli Bouncer were OTT releases, says that while it is more challenging now to draw audiences to theatres, he doesn’t believe that they will stop craving for the big screen experience.

He shares, “Yeh main saalon se sun raha hun ki audiences might stop going to theatres. Lekin woh magic jo hai — the joy of watching a film on the big screen with our family or friends while having popcorn, that is unmatched. I am a very positive person; I believe that theatrical releases and OTT content can happily co-exist – theatres toh rahenge.”

Madhur adds, “However, during the Coronavirus pandemic, our audiences were exposed to good regional cinema, excellent foreign films and series on OTT. Now, they think twice about whether a film is worth watching in theatres. Also, when a film releases in theatres now, bahut log yeh sochte hain ki ek mahine ke baad toh OTT pe aa he jayegi film, toh tab dekh lenge. So, it is a big challenge and it’s not like filmmakers are facing this issue only in India, it’s happening across the globe. But this is a temporary phase and I don’t believe that audiences will stop going to theatres.”

‘HINDI FILM INDUSTRY USS TARAH NAHI CHAL RAHI HAI, JIS TARAH CHALNI CHAHIYE’
Bhandarkar admits that the going has been tough for Bollywood in the last couple of years. He says, “If we talk about the last two years, yeh sach hai ki Hindi film industry uss tarah nahi chal rahi hai, jis tarah chalni chahiye. Not too many films have worked at the box office but at the same time, films like Pathaan, Drishyam 2, Gangubai Kathiawadi and The Kashmir Files have been successful.”

When asked about films from south making it big across the country and even globally, he tells us, “Films like KGF - Chapter 2, RRR, Pushpa: The Rise - Part 01 and Kantara did so well because there was a lot of focus on good writing. I am an independent filmmaker and a very small part of the Hindi film industry. However, I feel that we need to give more importance to writers and invest in them. Original writing pe dhyan dena chahiye.”

Talking about the ongoing trend of Bollywood focusing a lot on remakes of south as well as Hollywood films, Bhandarkar says, “I have made 15 films so far and I have always focused on original content. I love researching for my films. However, a lot of producers want to play safe and so, they opt for remakes. When they approach actors with a remake, toh actor ko lagta hai ki film already English/regional language mein hit hai, toh 70% safe hai.”