The past few years has seen films from the South score and even break records which was a rarity earlier but it has been presented as some sort of dominating wave which has left Hindi cinema behind which is very far from the truth. Whatever the struggles of Hindi films, it will remain the biggest film industry in the country simply because of the POTENTIAL audience it has in sheer numbers. Its a different matter that this potential audience has not been reached generally over the last few decades or so.

This so called pan India thing is just not there, no matter how much the media shouts as the majority of these so called pan India films bite the dust. But the ones which get though are talked about. It is going to be even tougher now for this South content as generally its built on sequels. The first film gets appreciation and then the second one gets the numbers but this game is just not valid for South films but all films.

The sequel thing will run its course as it cannot go on forever due to over supply be it from Hindi cinema or South. Hollywood has already seen this happen. There was this South wave in the 80's but it was slightly different as it was banners and directors from the South making films in Hindi with Hindi film stars and it lasted 3-4 years before normal service was resumed. Also that was actually a wave while the present is more media made.   

The problem the South films will face are expectations because of this media made wave and their huge budgets and how they open when they are not sequels. The wider audience responds when its a sequel to an appreciated film but outside that, its just a few areas where there is a ready audience.

Below are the opening day collections of South films in Hindi when not sequels and they pretty much say it all with just a handful which can be called good opening and mainly Prabhas starrers who has a following in certain Hindi belts. There are not many films to get even 5 crore nett till date and it will be similar films going forward which history shows is always dwindling returns. The road is only going to be tougher from here.

1. Saaho - 25,82,00,000

2. Kalki 2898 AD - 20,86,00,000

3. RRR - 19,38,00,000

4. Salaar - 15,73,00,000

5. Devara - 7,13,00,000

6. Game Changer - 6,83,00,000

7. The RajaSaab - 5,03,00,000

8. Baahubali: The Beginning - 4,92,00,000

9. Coolie - 4,14,00,000

10. Radhe Shyam - 4,09,00,000