Mitakshara Kumar, Monisha Advani, Madhumita, Kaashvie Nair, Madhu Bhojwani and Ananya Banerjee

BOMBAY TIMES (March 9, 2020)

For a production house where two-thirds of its leadership is female, Emmay Entertainment has taken the gender mandate further. Founded in partnership with filmmaker Nikkhil Advani, producers Madhu Bhojwani and Monisha Advani realised that in its ninth year, the company’s body of work has reflected agnostic genres — from real-life thrillers like Batla House, D-Day and Airlift, to massy dramas like Satyameva Jayate and Marjaavaan.

Conscious of upping the volume on content that represents women in a stronger, positive and empowered manner, they realised the answer was not just in the story; for that, they needed the right storytellers. The company has now signed four women directors with diverse film grammar and yet, an aligned agenda — inclusivity. These filmmakers include Kaashvie Nair (whose upcoming film will feature Neena Gupta, Arjun Kapoor and Rakul Preet), Madhumita (critically-acclaimed director of the award-winning Tamil feature film KD), Mitakshara Kumar (directing a period epic for an international OTT) and Ananya Banerjee (debuting with two web series this year).

Speaking on behalf of the company, producer Monisha Advani says, “We are committed to producing for an increasing number of women directors. This is not a diversity card. We believe their optics change the way we view any genre of cinema, be it action, drama or comedy.”