Showing posts with label Emmay Entertainment & Motion Pictures. Show all posts
Showing posts with label Emmay Entertainment & Motion Pictures. Show all posts
Emmay Entertainment believes in empowering women storytellers
6:12 PM
Mitakshara Kumar, Monisha Advani, Madhumita, Kaashvie Nair, Madhu Bhojwani and Ananya Banerjee
BOMBAY TIMES (March 9, 2020)
For a production house where two-thirds of its leadership is female, Emmay Entertainment has taken the gender mandate further. Founded in partnership with filmmaker Nikkhil Advani, producers Madhu Bhojwani and Monisha Advani realised that in its ninth year, the company’s body of work has reflected agnostic genres — from real-life thrillers like Batla House, D-Day and Airlift, to massy dramas like Satyameva Jayate and Marjaavaan.
Conscious of upping the volume on content that represents women in a stronger, positive and empowered manner, they realised the answer was not just in the story; for that, they needed the right storytellers. The company has now signed four women directors with diverse film grammar and yet, an aligned agenda — inclusivity. These filmmakers include Kaashvie Nair (whose upcoming film will feature Neena Gupta, Arjun Kapoor and Rakul Preet), Madhumita (critically-acclaimed director of the award-winning Tamil feature film KD), Mitakshara Kumar (directing a period epic for an international OTT) and Ananya Banerjee (debuting with two web series this year).
Speaking on behalf of the company, producer Monisha Advani says, “We are committed to producing for an increasing number of women directors. This is not a diversity card. We believe their optics change the way we view any genre of cinema, be it action, drama or comedy.”
Nikhil Advani gears up for 3 films - Airlift, Katti Batti, Saurabh Shukla's psychological thriller
8:48 AM
Hiren Kotwani (BOMBAY TIMES; February 23, 2015)
Filmmaker Nikhil Advani has
his hands full currently. While his upcoming directorial venture Hero is
in the final stages of post-production, he's simultaneously filming
Katti Batti, featuring Imran Khan and Kangana Ranaut.Besides juggling
these two movies as a director, he's also managed to find time to see
his next production, Airlift, starring Akshay Kumar, take off.Airlift marks a milestone for his now four-year-old production house, Emmay Entertainment & Motion Pictures - it's his first production that he's not directing. Impressed by a one-page brief by director Raja Menon, Nikhil is pulling out all stops to make the movie that is based on true life events. The film has Nimrat Kaur teaming up with Akshay for the first time.
Saurabh Shukla's psychological thriller, which is currently being scripted, will also go on the floors later this year.
About his strategies as a producer, Nikhil says, “Production is an art that my partners and I are committed to mastering.We're grateful to our backers, who are the sustainers of our work philosophies. Above all, we're determined to present our actors in the best way possible.“
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