When filmmaker Shoojit Sircar and television producer Rashmi Sharma came together to produce Pink, they knew this wasn't just another movie that they were making. For Shoojit, it was a subject that he strongly believed in. For Rashmi, it was a story that she could relate to and the kind of film that she always wanted to be associated with. Now, with Pink getting critical acclaim and already becoming a topic of discussion, we spoke with the excited duo. Excerpts:

Amitabh Bachchan's dialogue 'No Means No' in the film has become a talking point. With this, Shoojit, Rashmi, do you feel you've achieved what you wanted to?
Shoojit: 'No Means No' is the final argument in the film. I'm thrilled to see that it has become a point of discussion and is slowly becoming a slogan. Everyone should know that when a girl says no, it means no. The word 'no' had become very insignificant in our lives, wherein if someone said no, it meant something like theek hai, aage bolo kya karna hai. But now with Mr Bachchan saying it, there are some women who are already saying 'No Means No'.
Rashmi: The idea was to make a film that would provoke people to think about the set norms of society. Women around the world have been facing a lot of issues that had to be highlighted in some way and cinema is an influential medium to do so. Our film is a message from all those women who want to live freely, and at the same time, also make society understand that when a woman says no, she means no. Even though this dialogue has become a talking point ever since its release, I still feel there is a lot left to achieve. We will truly achieve what we want to when this dialogue will not remain just a dialogue from the film, but will be understood and practised by people, and become a movement.

Shoojit, Pink is about women's concerns and you had a female producer who came on board. How was it collaborating with Rashmi?
Shoojit: It was very good. When we started work on this film, I was doing it myself; there were no studios involved. That's when Rashmi came on board and it was her first film. I had heard that she had produced many shows on TV and had some six to seven serials on air. They were wanting to get into film production and told me they'd seen Piku and Vicky Donor and would like to be associated with this film. That's how it all began.