Madhureeta Mukherjee (BOMBAY TIMES; November 22, 2022)

We have seen filmmakers create a whole universe with action, cops, comedy, even superheroes. But in our cinema and in today’s times, creating a horror comedy universe is rare, and let’s say, not a job for the weak-hearted. There in comes Dinesh Vijan, who leads Maddock Films, a place which he says, ‘Is a home for anyone who wants to tell a story, no matter where you come from’. After Stree and Roohi, he’s all set to release Bhediya in theatres on November 25 — a creature comedy starring Varun Dhawan and Kriti Sanon, directed by Amar Kaushik that is also backed by Jio Studios. Dinesh passionately talks to us about what drives him, how we need to unearth great stories from within us, and what made him pave new roads, and sometimes take the forests less travelled. Read on...

It’s hard enough to land a good comedy with the audience, and blending it with horror and thrill, and also building a universe around it with a string of movies, is tricky and needs a lot of conviction and courage. What pushed you in this direction?
Honestly, I have never looked at any film that I have made as a risk. When I made Hindi Medium, some people told me it was a risk, and before that, it was Badlapur. When you hear a concept from a director or writer, your first thought has to be, ‘I can’t not make this film’, and that’s what drives me to make it. Instinct is everything for me. If there is a voice from inside that tells me that I should make a film, I do it. After being in the business for 18 years, our strength is that we don’t take ourselves seriously. We don’t think we know it all. We believe that we have to constantly learn and evolve.

You have made films like Cocktail and Agent Vinod that are urban and contemporary, and also Love Aaj Kal (which, of course, did go into retro mode). And then, you gradually started moving towards stories that were very different in tonality and texture — more rooted in our culture and shot in small towns. Did you observe the audiences changing tastes for content before making that shift, or was this something that happened organically?
Agent Vinod taught me how to make Badlapur. I learnt what went wrong and how to correct it with director Sriram Raghvan (who directed both). Agent Vinod and Raabta (directed by me) have taught me more than all my films. If you are willing to learn, failure teaches you much more. In fact, Raabta taught me that trends had changed. Through the making of Love Aaj Kal, I was learning how to be a producer. I think that Saif (Ali Khan) and I made a pretty good debut production. Sometimes, it takes about ten years to find your voice and understand what satisfies you. Hindi Medium was a game changer for us. Badlapur and Hindi Medium made me realise that if you have a pure story, strong writing, the right man to direct the film (it’s not necessary that he has to be the best in the business) and good actors — you will hit home.

Most of your films are set in small towns, including Bhediya (shot in Arunachal Pradesh’s Ziro in Lower Subansiri, Sagalee in Papum Pare and Pakke-Kessang district). Do you believe that smaller towns are a hotbed for greater, rarer and untold stories which can emerge from only there?
A while back, we were aspiring to make films that were more like the West and I feel that around 2015 that changed. With Badlapur and Hindi Medium, even I realised that the power has moved as much to small towns, as the people there are actually going to the theatres a lot more. I looked inwardly and found a treasure. There are so many stories buried in these towns and cities. My dad always made me travel a lot and would tell me that, ‘You must know your country’. I owe a lot to him. Most people in the cities don’t know what the rest of India is. Your instinct as a filmmaker also comes with the life that you have lived. Amar Kaushik happens to be a Forest Ranger’s son, so like I said, it is about getting the right man to direct your film.

You made Badlapur with Varun Dhawan, and in a recent interview with us, he said, “When I asked Dino ki tu hamesha mere paas itna teda story kyon leke aata hai, he told me ki ussi mein hi mazaa hai. I want to put you in an uncomfortable zone.”
I think that’s when they are at their best. I have been telling Varun that this is his 2.0 version. He has given his blood and sweat to this film. Now when I see the film, I can’t imagine any one other than him in this part.

Would you say that Bhediya has been the most challenging film of your career — in terms of scale, subject, VFX, shoot, etc?
It’s the best film I have produced. With Bhediya, our instinct said yes, but we also knew that if we didn’t create a wolf that is of international standard, this film won’t work. And I can tell you that if you look at the animals in The Jungle Book and ours, you will say that ours is as good. When you see the film, you will feel like we have not used VFX, it looks real. We went to one of the best VFX companies in the world and made the film in a record time of about 18-20 months. And also, it’s about what the film leaves you with at the end. There are few films that talk about conservation. This is a film that you would want your kids and young adults to watch. I think what Indians now want are films emerging from their culture, but made at par with international standards. And they want it to be affordable in the theatres. If we can achieve that, we are home.

In recent times, there has been a lot of doubt and skepticism in the industry about what will work on the big screen. Maybe there isn’t one right answer, but do you believe that every theatrical release will need to be a visual spectacle to get the numbers? Or does great content minus the visual impact, too, have the power to bring back larger volumes to the theatres?
The world is gravitating towards the first statement you made. Do I completely believe in it? Maybe we will have more clarity in the next twelve months, but as we are talking about it, we have made one (spectacle film). However, we also have a variety of other kinds of films coming up. We have to accept that the digital medium is a reality because most people are in relationships with their phones. We need to understand the screen size, as your film will get consumed on all mediums, so we have to make films keeping that in mind. My first love is theatricals, and we make films for the big screen, but we can’t ignore other mediums. The West is largely in the spectacle kind of cinema space. I feel we need to pull up our socks and deliver high quality films. The film has to completely engage you, which most our films haven’t been doing lately. You need to have an experience — whatever that might be. Today, if you ask me whether a Hindi Medium would still do well, I would say, yes, it would. If I give you a really good comedy with a high concept, will you watch it in the theatre? I think you will. Bhool Bhulaiyaa 2 wasn’t a spectacle film, but it’s done such good numbers.

In the last two years, like many businesses, the film industry, too, has had to navigate through a lot of uncertainty. Was it all a huge learning experience for you as a filmmaker and a phase that changed your outlook and perspective?
Even pre-COVID, I was telling my friends that there is going to be a huge change in our cinema. I am happy that we instinctively made Bhediya, which will hopefully keep us relevant. Today, we have to fight to be relevant and win back the audience’s confidence. We have to achieve these two things. We are competing with the West, but we have to look at what we have. If we look deep inside, look at our culture and find those stories, we are going to be able to create that experience for them. And that is their own experience; it’s not America saving the world. It’s none of that. And it begins with writing. We have to reward our writers. My writers are empowered, they have a say and I believe in them. And we (Maddock Films) are a home for anyone who wants to tell a story, no matter where you come from. I was like that, as I don’t come from a film family. I am the first-generation coming into this industry, and all my directors are too. I want my directors to feel that they have got the best wingman in me and that I completely have their back.