Do women-centric films translate into tangible gain for the filmmakers?
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Posted by Fenil Seta
Asira Tarannum & Bharati Dubey (MID-DAY; March 8, 2014)
Of the many films featuring strong female protagonists that have come and gone, few have been etched onto our collective memory. It may be pointed out that box office success in Bollywood is attributed mainly to male stars and filmmakers spend big bucks to cast known actors in their films. But on the occasion of International Women’s Day, hitlist explores how some films were exceptional as they defied all trends and norms in Bollywood.
Both characters set the tone of their respective films and ended up being huge hits too.
But some things changed in the ’80s and ’90s. While parallel cinema still dared to dabble in films dealing with feminist issues, commercially they were duds, however genuine the intention of the film-maker.
Films like Prakash Jha’s Mrityudand, and Rajkumar Santoshi’s Lajja, come to mind. While these movies dealt with the bold subject of women’s triumph, they didn’t work at the box office. Most women oriented films surprisingly recieved poor response. As if on cue, films with women playing the “ hero” of the film failed miserably and consistently. Soon producers feared investing in these films.
However, more recently, the tide seems to be turning in favour of these films with women- oriented scripts gaineing acceptance in the industry.
While Shinde found it difficult to convince studios with her film, it was a cakewalk for Santoshi. He says, “I was a successful filmmaker and nobody had any problem with my subject. During those days, films with women doing rona dhona worked well with the audiences. My films, Damini and Lajja (right), took the revolutionary road as they shocked audiences with their treatment of a woman-oriented theme.”
And while he concedes that multiplex audiences want to see all kinds of cinema, he is quick to point out that they charge higher ticket rates for male-oriented films and not women- oriented ones. “It is important to market the former in a manner where audiences connect with you,” he says.
Shinde explains that ours is a male-dominated country and the film industry, in particular, is no different. “Most of the audiences are men; they buy tickets at the counter. Besides, there is this perception that women-centric films will be boring and righteous. Unless more women get out on their own and decide what they want to watch, things will not change,” she says.
Actor-producer Dia Mirza, who is now making the film, Bobby Jasoos, with Vidya Balan playing the main lead, agrees. “As our audiences evolve, so do our filmmakers and their ability to tell stories showcasing women in interesting avatars. The new India is eager to celebrate women characters that are nuanced, entertaining and most importantly, real. Eventually it will always be the story that is the clincher, and it’s great to see that we find more and more women now taking our stories forward.”
Vidya Balan, who is known to do women centric films, seconds her. “A good film will irrespective of its theme. People react to human beings and their stories. The only criterion is how well a story is told. How else can you explain that Gravity bagged seven Oscars besides being the sixth highest grossing film of 2013?” she says.
BLAST FROM THE PAST
. 1960s: Bandini, Seema, Sujata and Saraswati Chandra paved the way for women-centric films. Powerful direction by stalwarts like Bimal Roy, coupled with Nutan’s acting ability, took these movies to another level.
. 1970s and ’ 80s: Films like Meera, Khushboo, and Insaaf Ka Tarazu had a strong feminist flavour. While beauties such as Hema Malini and Zeenat Aman upped the glamour quotient, Shabana Azmi and Smita Patil were bracketed as parallel cinema artistes.
. 1990s: Two films from this decade stand out — the Prakash Jha directed Mrityudand and Rajkumar Santoshi’s Damini.
. 2000s: Rajkumar Santoshi’s Lajja put women’s issues back under the spotlight.
. 2010s: With The Dirty Picture and Kahaani, Vidya Balan proved that women-centric films can rake in the moolah at the box- office.
This entry was posted on October 4, 2009 at 12:14 pm, and is filed under
Bollywood News,
Dia Mirza,
English Vinglish,
Gauri Shinde,
Lajja,
Mother India,
Mrityudand,
Pakeezah,
Prakash Jha,
Rajkumar Santoshi,
Shabana Azmi,
Vidya Balan,
Women centric films Bollywood
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