THE KERALA STORY remained rock steady on the last day of the week with another double digit day giving it a first week total of 77.50 crore nett. The collections of the film remain higher on Thursday than Monday and that too by more than 10%.

The collections may well go up today again as there is intrigue to watch the film which is being sold as a true story and it is working big time for the film. There is also advantage of weekend ticket rates which should give a boost to collections. There are a few new releases but they are unlikely to make much difference to this film.

THE KERALA STORY is practically certain to collect over 200 crore nett and it is basically about where it will stand in the final as compared to THE KASHMIR FILES. The fact that there are far less block bookings for this film probably makes it a better performance anyway even if stays short of THE KASHMIR FILES in terms of lifetime business.

The first week collections of THE KERALA STORY  are as follows.

Friday -  6,75,00,000 apprx

Saturday - 10,50,00,000 apprx

Sunday - 16,00,00,000 apprx

Monday - 10,00,00,000 apprx

Tuesday - 11,00,00,000 apprx

Wednesday - 11,75,00,000 apprx

Thursday - 11,50,00,000 apprx

TOTAL - 77,50,00,000 apprx

THE KERALA STORY made more gains on Wednesday as it collected 11.75 crore nett to take its total to 66 crore nett in six days. The loss of business in West Bengal is not really making much difference as the film is going up in all circuits since Monday.

THE KASHMIR FILES did business of 96 crore nett in week one and 108 crore nett in week two and here the first week is going to be short by around 15-20%. But there is good chance that the second week here is going to be better as well. It is locked that the weekend will be better.

On the present trend, the film is practically certain to cross the 200 crore mark and its probably how much higher does it go. The numbers can go higher and its quite likely that the highest single day is yet to come for the film.

The six day collections of THE KERALA STORY are as follows.

Friday -  6,75,00,000 apprx 

Saturday - 10,50,00,000 apprx

Sunday - 16,00,00,000 apprx

Monday - 10,00,00,000 apprx

Tuesday - 11,00,00,000 apprx

Wednesday - 11,75,00,000 apprx

THE KERALA STORY is on a huge run as collections went up on Tuesday to 11 crore nett. This came with 50 lakhs nett apprx lost in West Bengal as the film was taken out of screens in the state by Monday night due to the ban on the film. The jump on Tuesday is 10% but in real terms it will be close to 15% due to this West Bengal ban.

The total of the film is now 54 crore nett with the film doing extraordinary business in Mumbai circuit and the Central India circuits. The trending is insane with caveat being that it has been seen before with a similar film THE KASHMIR FILES. So, the surprise and shock that was there with that film is not really here with THE KERALA STORY. One point to note is that the collections of THE KERALA STORY are more organic than THE KASHMIR FILES as it had a lot block bookings taken out which is not the case here.

The wait is now where the film lands on Friday and for a film like this, it is difficult to judge where that will land. Although there is a long way to go, it would be no surprise that the film is eventually challenging the collections of THE KASHMIR FILES.

The five day collections of THE KERALA STORY are as follows.

Friday -  6,75,00,000 apprx

Saturday - 10,50,00,000 apprx

Sunday - 16,00,00,000 apprx

Monday - 10,00,00,000 apprx

Tuesday - 11,00,00,000 apprx

THE KERALA STORY had an extraordinary hold on Monday with collections being almost 50% higher than the first day and similar to Saturday. There were many centres in mass pockets where the collections were better than Saturday. The film is on a run in Mumbai, Central India, UP, Bihar and Bangalore is also outstanding.

After issues in Tamil Nadu and Kerala the film, was banned in West Bengal and is out of theatres where it was doing extremely well. Irrespective of content, the film was passed by the censor board and so, it should not really be getting banned like this. If a film is to be banned, its down to censor board to not to pass the film and here the green light was given. So, you leave it to the audience.

The film will not have collections from West Bengal but all this does is build more intrigue with the audience and the fear that other states may ban brings more people to the theatres. The film is basically unstoppable and could go anywhere from here. The total on the board is already 43 crore nett and it will be no surprise if the second week is as good as week one or even better and that is with West Bengal out of the equation.

The four day collections of THE KERALA STORY are as follows.

Friday -  6,75,00,000 apprx

Saturday - 10,50,00,000 apprx

Sunday - 16,00,00,000 apprx

Monday - 10,00,00,000 apprx

THE KERALA STORY had an excellent weekend of 33 crore nett with outstanding collections on Sunday as mass circuits showed huge jumps. The growth in collections on Sunday is around 50% and that ensures the film is going to sustain at the box office.

Basically when a film grows like this on a Sunday, there is no stopping the film. Even if it was 30% up, that would have meant a strong run but its come out 50%. The collections are superb all over (barring some parts of South India). Mumbai circuit crossed 10 crore nett over the weekend with extraordinary collections in Gujarat/Saurashtra which were around 2 crore nett on Sunday.

The weekend collections of the film are the third best of the year after PATHAAN and KISI KA BHAI KISI KI JAAN and it remains to be seen where it goes. Last year KGF - CHAPTER 2 (Hindi) stopped THE KASHMIR FILES from becoming the biggest HIT of the year and this year you have to thank god that PATHAAN has already come. Otherwise, this film would be claiming the title of biggest HIT. The film has been taken out of cinemas in Tamil Nadu though it continues to play in Kerala but these issues hardly matter as the views in the core of India are coming in huge numbers to watch the film.

The three day collections of THE KERALA STORY are as follows.

Friday -  6,75,00,000 apprx

Saturday - 10,50,00,000 apprx

Sunday - 16,00,00,000 apprx

THE KERALA STORY was fantastic on Saturday as it easily went into double digits with collections of 10.50 crore nett. The growth of the film is excellent at 55% and it has collected 17.25 crore nett in two days. The film has comfortably beaten the big Hollywood release GUARDIANS OF THE GALAXY VOL. 3 on the second day.

The film is having some issues in the South with many cinemas in Kerala been told not to play the film and there are reports from Tamil Nadu that the film had to be stopped in Chennai as exhibitors feared cinemas being vandalized. On the other hand, the film has been given tax exemption in MP and it is said that the government there is even encouraging children to watch this A certificate film which is a joke as the film has many gruesome disturbing scenes.

Irrespective of what sort of cinema this is or there are issues in some southern states, the fact is the film is doing outstanding business in core of India be it MP, Gujarat, UP or Bihar and even Maharashtra and that is eventually what will matter. Also with the support of GUARDIANS OF THE GALAXY VOL. 3, it has turned out to be a fantastic weekend for the exhibition sector when they were getting ready for a dull phase.

The film has found acceptance and unlike THE KASHMIR FILES, the collections of the film are generally organic till now. There will also be the difference between Kashmir and Kerala as a story based in Kashmir rather than Kerala is more closer to home for the general audience.

The two day collections of THE KERALA STORY are as follows.

Friday -  6,75,00,000 apprx

Saturday - 10,50,00,000 apprx