ZARA HATKE ZARA BACHKE had a very good jump on Saturday with collections going up 70-75% as the film collected 5.50-5.75 crore nett which has now taken the collections of the film to 45 crore nett. The film is now looking at a 20 crore nett plus week which only PATHAAN, THE KERALA STORY and TU JHOOTHI MAIN MAKKAAR have managed this year.

The way the film is going in CI, it will be no surprise if the film crosses the collections of KISI KA BHAI KISI KI JAAN and BHOLAA. The film is set in the state of MP and due to the locality of the film there are centres like Indore and Bhopal which are simply fantastic, especially the multiplexes.

The film is that middle of the road of the cinema and its good news for the industry though if there was no offer of tickets with this film, it would have been better as it would have still done well and there would be no offer or incentive trend to get people into cinemas.

The film also shows the shift in the demographics of the box office as its unlikely that a VICKY DONOR, KAPOOR & SONS, HINDI MEDIUM or NEERJA can do as well today as they did earlier due to the ratio of collections from the five metros centres. But if the A centres like Indore, Lucknow, Bhopal, Jaipur etc drive, there is potential for middle of the road cinema. There is always the overlapping middle class audience in the metros as well. Music becomes the key as its difficult to get the audience in for smaller commercial films in these areas without a Hit song or two.

The collections of ZARA HATKE ZARA BACHKE till date are as follows.

Friday - 3,25,00,000 apprx

Saturday - 5,50,00,000 apprx