ZARA HATKE ZARA BACHKE had a very good second week as it collected 24.50 crore nett. The biggest second week of the year after PATHAAN and THE KERALA STORY is TU JHOOTHI MAIN MAKKAAR at 24.67 crore nett. It may well be in final collections that ZARA HATKE ZARA BACHKE edges the Ranbir Kapoor starrer out, which was a far bigger film. The two week collections stand at 61 crore nett.

The drop in the second week is only 33% though there was a drop on the last day of the week as that was due to the release of THE FLASH. The drop will be even bigger as ADIPURUSH dominates the market. Although the 70 crore nett mark should not be that hard from here, a lot depends on where the third Friday lands as the drop can be considerable.

But the bottom line is that it hardly matters if the film crosses 70 crore nett or remains a little lower as it is a HIT and is the first of its kind post pandemic. There are other smaller films which are HITS like THE KASHMIR FILES and THE KERALA STORY. But the box office there for both these films was coming from a different prospective all together. ZARA HATKE ZARA BACHKE is the first non big budget film to become a HIT made for entertainment purposes.

The collections of ZARA HATKE ZARA BACHKE till date are as follows.

Week One - 36,38,00,000

Week Two - 24,50,00,000 apprx

ZARA HATKE ZARA BACHKE will be beating biggies like KISI KA BHAI KISI KI JAAN and BHOLAA in the CI circuit. These biggies may have not done well in CI but eventually they are action films with big stars and here you have a low to medium budget film with hardly any face value for a mass circuit like this doing better numbers.

ZARA HATKE ZARA BACHKE beat the collections of both KISI KA BHAI KISI KI JAAN and BHOLAA in the multiplexes of Indore in the first week itself. The fact that ZARA HATKE ZARA BACHKE is based in MP and the ambience is probably correct and relatable to the audience in the state is leading to these superb collections. It is the best performing circuit for the film. The 5% ratio for the circuit is much higher than the average for the circuit.

The collections of the film are closing on in the 3 crore nett mark and will go over this by the end of the second week. This will mean that the collections of both KISI KA BHAI KISI KI JAAN and BHOLAA will be crossed in just two weeks. There is TU JHOOTHI MAIN MAKKAAR with collections of 4.70 crore nett plus but that will be impossible to reach for the film.

The top grossers in CI in 2023 are as follows.

1. Pathaan - 14,19,00,000

2. The Kerala Story - 8,50,00,000 (38 Days)

3. Tu Jhoothi Main Makkaar - 4,72,00,000

4. Bholaa - 2,98,00,000

5. Kisi Ka Bhai Kisi Ki Jaan - 2,96,00,000

ZARA HATKE ZARA BACHKE showed another good jump on Sunday as again the Hindi belts collected well. The weekend has managed to collect over 15 crore nett in its second weekend to take the ten day total to 52 crore nett.

The film is heading towards 70 crore nett which is a huge result for the film. PATHAAN came in January and now this film has come in June and its two HITS in five months. Yes there is THE KERALA STORY also there but despite the success, the major production houses are unlikely to make this type of cinema and confidence for the smaller films comes from films like ZARA HATKE ZARA BACHKE doing well. PATHAAN and ZARA HATKE ZARA BACHKE is cinema for entertainment purposes and that's what the major production houses need to see working.

The collections are coming with an under performing Mumbai circuit which has been the case for most films. Here surprisingly Gujarat is showing average numbers which is not normally the case when markets like Rajasthan and CI are doing so well.

The collections of ZARA HATKE ZARA BACHKE till date are as follows.

Friday - 3,25,00,000 apprx

Saturday - 5,50,00,000 apprx

Sunday - 6,75,00,000 apprx

Second Weekend - 15,50,00,000 apprx

ZARA HATKE ZARA BACHKE had a very good jump on Saturday with collections going up 70-75% as the film collected 5.50-5.75 crore nett which has now taken the collections of the film to 45 crore nett. The film is now looking at a 20 crore nett plus week which only PATHAAN, THE KERALA STORY and TU JHOOTHI MAIN MAKKAAR have managed this year.

The way the film is going in CI, it will be no surprise if the film crosses the collections of KISI KA BHAI KISI KI JAAN and BHOLAA. The film is set in the state of MP and due to the locality of the film there are centres like Indore and Bhopal which are simply fantastic, especially the multiplexes.

The film is that middle of the road of the cinema and its good news for the industry though if there was no offer of tickets with this film, it would have been better as it would have still done well and there would be no offer or incentive trend to get people into cinemas.

The film also shows the shift in the demographics of the box office as its unlikely that a VICKY DONOR, KAPOOR & SONS, HINDI MEDIUM or NEERJA can do as well today as they did earlier due to the ratio of collections from the five metros centres. But if the A centres like Indore, Lucknow, Bhopal, Jaipur etc drive, there is potential for middle of the road cinema. There is always the overlapping middle class audience in the metros as well. Music becomes the key as its difficult to get the audience in for smaller commercial films in these areas without a Hit song or two.

The collections of ZARA HATKE ZARA BACHKE till date are as follows.

Friday - 3,25,00,000 apprx

Saturday - 5,50,00,000 apprx

ZARA HATKE ZARA BACHKE has emerged a HIT as it collects 3-3.25 crore nett on its second Friday which is a superb hold as collections are more less similar to the last two days. The film is the first hit since PATHAAN which released five months back in January. Hollywood managed to throw up two HITS with JOHN WICK: CHAPTER 4 and FAST X in this period but its been a long time coming for Hindi cinema.

The film has collections of 38 crore nett till date and it seems like the film will comfortably cross the 60 crore nett mark. It may even head towards the 70 crore nett mark. It will be week three that will determine its lifetime as ADIPURUSH will cut into the business of the film.

The film is that middle of the road of the cinema and its good news for the industry though if there was no offer of tickets with this film, it would have been better as it would have still done well and there would be no offer or incentive trend to get people into cinemas.

The film also shows the shift in the demographics of the box office as its unlikely that a VICKY DONOR, KAPOOR & SONS, HINDI MEDIUM or NEERJA can do as well today as they did earlier due to the ratio of collections from the five metros centres. But if the A centres like Indore, Lucknow, Bhopal, Jaipur etc drive, there is potential for middle of the road cinema. There is always the overlapping middle class audience in the metros as well. Music becomes the key as its difficult to get the audience in for smaller commercial films in these areas without a Hit song or two.

The collections of ZARA HATKE ZARA BACHKEe for the first week are as follows.

Friday - 5,25,00,000 apprx

Saturday - 7,00,00,000 apprx

Sunday - 9,50,00,000 apprx

Monday - 3,75,00,000 apprx

Tuesday - 3,50,00,000 apprx

Wednesday - 3,25,00,000 apprcx

Thursday - 3,00,00,000 apprx

Friday - 3,15,00,000 apprx