Bollywood stares at big losses amid Covid-19 surge
8:32 AM
Posted by Fenil Seta
Experts on how the box-office collection has nosedived and why things continue to look bleak
Sugandha Rawal (HINDUSTAN TIMES; January 17, 2022)
From film releases to shoot plans — the surge in Coronavirus cases has forced Bollywood to press the pause button on multiple things, again. The entertainment industry is now staring at mounting financial losses, running in hundreds of crores. “Every quarter, at least Rs. 1,000 crore is being lost in terms of box-office revenue. Typically, in a year, more than Rs. 4,000 crore comes from the box office. We are losing money every month,” says trade expert Joginder Tuteja.
“In terms of box-office numbers, we are looking at over Rs. 1,500 crore losses in the first quarter itself. Due to the crisis, the festive weekends of the first month of the year are lost,” says producer and trade expert Girish Johar.
Actor Shahid Kapoor’s Jersey was the first film to get delayed due to the rise in the number of Covid-19 cases in December, 2021. Since then, films like RRR, Radhe Shyam and Prithviraj have been pushed. Outdoor schedules of films such as Merry Christmas, Pathan, Tiger 3, Liger and Rocky Aur Rani Ki Prem Kahani, have also been affected.
Shibasish Sarkar, producer and former CEO, Reliance Entertainment, says, “Back in 2019, we used to look at business worth hundreds of crores, but those numbers have lost relevance now. The numbers have nosedived in the last two years. So, we try to look at it from a period basis, and the first quarter has gone. We have to hope that things start rolling from April.”
The restrictions in Mumbai and across most parts of India are hurting the production as well as distribution of the film business. “Most films which were currently shooting have had to cancel and postpone their schedules, resulting in cost escalation. It’s going to be a herculean task for these films to deliver in the given timelines,” rues producer Amar Butala, who is backing the film, Mission Majnu.
Director Anees Bazmee shares, “We have seen huge losses till now aur agar aise chalega, toh aur (losses) honge. It’s been happening continuously, bahut zyada bada setback hai.”
Jehil Thakkar, leader at media and entertainment, Deloitte India, mentions, “There’s a big loss in terms of working capital cash flows. Also, the major outdoor schedules are cancelled, and they are the high cost ones. The loss would be hundreds of crores. But nobody has an exact figure.”
This entry was posted on October 4, 2009 at 12:14 pm, and is filed under
Amar Butala,
Anees Bazmee,
Bollywood News,
Coronavirus,
Jehil Thakkar,
Jersey,
Joginder Tuteja,
Prithviraj,
Radhe Shyam,
RRR,
Shibasish Sarkar
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