CHHAPAAK is a big FLOP as it grossed under 26 crore nett in the first week. The film was doing poor business and it CRASHED on Thursday when the holiday factor went out of the equation. There are not many major films that lose money today due to revenue from satellite and television but CHHAPAAK will be one of those rare losers

The failure of the film is being blamed on the controversy around Deepika Padukone visits to a college in Delhi which got bad publicity and an image of a bad PR exercise but it has not failed due to that but because of the content. The film only needed 40-50 lakh footfalls to be a success or even a hit and a controversy cant stop a film getting that much footfalls if the film is genuinely good. Maybe if you needed 1 crore or more footfalls, then the controversy could have been an issue. The rejection is across the board with even the high end multiplexes in metros having poor collections. Its so bad that the second Friday could be lower than the fourth Friday of a holdover release like GOOD NEWWZ.

The collections of CHHAPAAK till date are as follows.
Friday - 4,50,00,000 apprx
Saturday - 6,50,00,000 apprx
Sunday - 7,00,00,000 apprx
Monday - 2,00,00,000 apprx
Tuesday - 2,25,00,000 apprx
Wednesday - 2,25,00,000 apprx
Thursday - 1,25,00,000 apprx
TOTAL - 25,75,00,000 apprx
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CHHAPAAK crashed further on its second Friday with collections of just 75 lakhs nett. The film crashed 40% on Thursday and has gone down another 40% of Friday. Not only that a film like JAI MUMMY DI is actually collecting better in most stations of Delhi and Punjab which is a bit embarrassing for a major release like CHHAPAAK as JAI MUMMY DI is one of those films which go unnoticed. Also on top of that, CHHAPAAK is a concept film which is actually supposed to come into its own post the first weekend but its a totally different for this film as its crashed out post the weekend.

The total collections of the film are now 26.5 crore and it should be able to cross the 30 crore nett mark at the end of week two but that will be about it and nothing much coming after.

The collections of CHHAPAAK till date are as follows.
Friday - 4,50,00,000 apprx
Saturday - 6,50,00,000 apprx
Sunday - 7,00,00,000 apprx
Monday - 2,00,00,000 apprx
Tuesday - 2,25,00,000 apprx
Wednesday - 2,25,00,000 apprx
Thursday - 1,25,00,000 apprx
Week One - 25,75,00,000 apprx
Friday - 75,00,000 apprx
TOTAL - 26,50,00,000 apprx