There have been these four films in the last 4-5 months which have basically looked like a family and cousins of each other and normally you would expect one member of the family to pass but that's not the rule in this side of the film industry as all the family members flopped and saw total rejection.

The similarities in these films were huge as all were female lead with ridiculously bad trailers which offered nothing and on top seemed to be pushing some social awareness message. But the problem becomes with this sort of Netflix cinema is that you don't have any reach to push whatever social awareness you want to show and on top the audience may not want to understand from you anyway as there are other better ways to learn than from cinema.

The fact these films came up in just a few months is a surprise which probably means that a part of the industry probably sees female driven films as the way forward. But its never about female or male driven films but about good films. The other side of the industry will believe its difficult to make good female driven films but that's not the case either as a MOTHER INDIA and HUM AAPKE HAI KOUN stand with the male testosterone driven SHOLAY and GADAR as historic blockbusters in Hindi cinema.

Recently there has been THE DIRTY PICTURE and TANU WEDS MANU series which not only scored at the box office but also post their release on satellite. The big difference between these films and the family which we have seen in the last few months is entertainment. If entertainment is there then the audience will not even look if its female driven or male driven. There has also been MARDAANI 2 which is a female film but that was simplistic with a protagonist v antagonist theme which will reach a wider audience therefore getting some numbers.

The final domestic, overseas and worldwide results of this family which flopped together is as follows. The numbers tell the story of the rejection be it domestic or overseas.

Saand Ki Aankh 
India - 23,36,00,000
Overseas - $400,000
Worldwide - 30,59,00,000

Chhapaak 
India - 32,54,00,000
Overseas - $1,650,000
Worldwide - 49,78,00,000

Panga
India - 22,46,00,000
Overseas - $1,110,000
Worldwide - 34,30,00,000

Thappad 
India - 29,70,00,000
Overseas - $1,180,000
Worldwide - 43,78,00,000

CHHAPAAK and PANGA which were released over the last few weeks have turned out big losers. It is said that its difficult to lose in small films in the business nowadays as there are digital rights as well as satellite and music which can form most of the recovery but slowly more and more films are becoming losers.

The reason for the big losses of these two films is that they looked small but the costs are not exactly small in the context of what the films look for the audience. Both films have cost around the 50 crore mark to produce and release. Normally these films would not go past 35 crore but those films have leading ladies who are probably lower down in the pecking order.

Both films looked bad from the trailers and met with a poor fate but still the expectations would be to get to 45-50 crore nett and be safe. Coincidentaly both the films were produced by the same studio which did very well last year with films like TOTAL DHAMAAL, CHHICHHORE and HOUSEFULL 4 but these were acquisitions.

CHHAPAAK had a production budget of 38 crore and 12 crore P&A and had a recovery of 26 crore from satellite, digital and music so needed another 24 crore but will do just 19 crore. This is a 5 crore loss but due to the total rejection of the film the revenue for satellite and digital is sure not to come in as its been put on the books. so the loss is pretty sure to be much more.

PANGA was made at a cost of 39 crore and 10 crore P&A and had a 25 crore recovery from satellite, digital and music and also needed 24 crore to cover but will hardly do 14 crore from theaters giving it a lost of 10 crore. Again that does not take into account the losses that will have to be suffered on the account of non theatrical revenues as rejected by the public.

These type films only have a theatrical audience at multiplexes and even the ones that do well at these multiplexes suffer post release and are unable to find an audience and CHHAPAAK and PANGA will have no audience in any format as they missed the boat in the theatres.

CHHAPAAK collected a poor 5 crore nett in its second week which took its two week total to 31.75 crore nett. The film dropped over 80% in its second week and although the blame of its failure is being put on a controversy surrounding the film, its the content that has failed badly.

CHHAPAAK is that rare loser for the industry which will lose money. The flop count is huge for the industry but most films with good set ups recover or make profits due to satellite and digital despite being flops. Like last year only PAGALPANTI and PANIPAT come to mind out of the major releases which lost money though theatrically there were many flop films.

CHHAPAAK will put its investors in the red with even with satellite and digital and it needed to do 10-15 crore nett more at the box office which actually should not have been too hard even with below average content. But the the content was bad and not engaging and on top you clash with a big film like TANHAJI: THE UNSUNG WARRIOR. A solo date could have meant the film doing 30-35% more.

The collections of CHHAPAAK till date are as follows.
Week One - 25,61,00,000 
Friday - 75,00,000 apprx
Saturday - 1,25,00,000 apprx
Sunday - 1,50,00,000 apprx
Monday - 45,00,000 apprx
Tuesday - 45,00,000 apprx
Wednesday - 35,00,000 apprx
Thursday - 35,00,000 apprx
Second Week - 5,10,00,000 apprx 
TOTAL - 30,71,00,000 apprx

GOOD NEWWZ is now comfortably beating CHHAPAAK despite being in its fourth week. GOOD NEWWZ should collect around 5.50 crore nett over its fourth week while the collections of CHHAPAAK will be around 5 crore nett.

GOOD NEWWZ is now the second highest Akshay Kumar grosser in India at 193 crore nett (25 days) and is the highest Overseas grosser at 297 crore (25 days). In East Punjab it is the top grosser of 2019 with 27 crore nett apprx. CHHAPAAK still has not reached the 30 crore nett mark and is probably looking at a 32 crore nett max finish now and worldwide it will probably fall short of the 50 crore mark unless Overseas has some some collections in the third weekend.

The collections of CHHAPAAK till date are as follows.
Friday - 4,50,00,000 apprx
Saturday - 6,50,00,000 apprx
Sunday - 7,00,00,000 apprx
Monday - 2,00,00,000 apprx
Tuesday - 2,25,00,000 apprx
Wednesday - 2,25,00,000 apprx
Thursday - 1,25,00,000 apprx
Week One - 25,75,00,000 apprx
Friday - 75,00,000 apprx
Saturday - 1,25,00,000 apprx
Sunday - 1,50,00,000 apprx
Monday - 45,00,000 apprx
Second Week - 3,95,00,000 apprx (4days)
TOTAL - 29,70,00,000 apprx 

The collections of GOOD NEWWZ till date are as follows.
Week One - 1,24,94,00,000 
Week Two - 50,68,00,000 
Week Three - 13,34,00,000 
Friday - 75,00,000 apprx
Saturday - 1,25,00,000 apprx
Sunday - 1,65,00,000 apprx
Monday - 55,00,000 apprx
Fourth Week - 4,20,00,000 apprx (4 days)
TOTAL - 1,93,16,00,000 apprx

CHHAPAAK fell apart in the second weekend as it collected only 3.50 crore nett and is yet to even hit the 30 crore nett mark in ten days. The collections over the second weekend were less than GOOD NEWWZ which was in its fourth weekend and also the new Hollywood release DOLITTLE  which collected around 5 crore nett. Not only that, a film like JAI MUMMY DI was beating it many centres of North.

The ten day collections of the film are 29.25 crore nett and after two weeks the film will probably be standing at around 31 crore nett which makes the 35 crore nett mark an impossible task. The business of the film is awful all over with West Bengal being the only circuit with respectable numbers. TANHAJI: THE UNSUNG WARRIOR not doing well in West Bengal probably helped the film a little in that circuit.

The collections of CHHAPAAK till date are as follows.
Friday - 4,50,00,000 apprx
Saturday - 6,50,00,000 apprx
Sunday - 7,00,00,000 apprx
Monday - 2,00,00,000 apprx
Tuesday - 2,25,00,000 apprx
Wednesday - 2,25,00,000 apprx
Thursday - 1,25,00,000 apprx
Week One - 25,75,00,000 apprx
Friday - 75,00,000 apprx
Saturday - 1,25,00,000 apprx
Sunday - 1,50,00,000 apprx
Second Weekend - 3,50,00,000 apprx
TOTAL - 29,25,00,000 apprx

CHHAPAAK is a big FLOP as it grossed under 26 crore nett in the first week. The film was doing poor business and it CRASHED on Thursday when the holiday factor went out of the equation. There are not many major films that lose money today due to revenue from satellite and television but CHHAPAAK will be one of those rare losers

The failure of the film is being blamed on the controversy around Deepika Padukone visits to a college in Delhi which got bad publicity and an image of a bad PR exercise but it has not failed due to that but because of the content. The film only needed 40-50 lakh footfalls to be a success or even a hit and a controversy cant stop a film getting that much footfalls if the film is genuinely good. Maybe if you needed 1 crore or more footfalls, then the controversy could have been an issue. The rejection is across the board with even the high end multiplexes in metros having poor collections. Its so bad that the second Friday could be lower than the fourth Friday of a holdover release like GOOD NEWWZ.

The collections of CHHAPAAK till date are as follows.
Friday - 4,50,00,000 apprx
Saturday - 6,50,00,000 apprx
Sunday - 7,00,00,000 apprx
Monday - 2,00,00,000 apprx
Tuesday - 2,25,00,000 apprx
Wednesday - 2,25,00,000 apprx
Thursday - 1,25,00,000 apprx
TOTAL - 25,75,00,000 apprx
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CHHAPAAK crashed further on its second Friday with collections of just 75 lakhs nett. The film crashed 40% on Thursday and has gone down another 40% of Friday. Not only that a film like JAI MUMMY DI is actually collecting better in most stations of Delhi and Punjab which is a bit embarrassing for a major release like CHHAPAAK as JAI MUMMY DI is one of those films which go unnoticed. Also on top of that, CHHAPAAK is a concept film which is actually supposed to come into its own post the first weekend but its a totally different for this film as its crashed out post the weekend.

The total collections of the film are now 26.5 crore and it should be able to cross the 30 crore nett mark at the end of week two but that will be about it and nothing much coming after.

The collections of CHHAPAAK till date are as follows.
Friday - 4,50,00,000 apprx
Saturday - 6,50,00,000 apprx
Sunday - 7,00,00,000 apprx
Monday - 2,00,00,000 apprx
Tuesday - 2,25,00,000 apprx
Wednesday - 2,25,00,000 apprx
Thursday - 1,25,00,000 apprx
Week One - 25,75,00,000 apprx
Friday - 75,00,000 apprx
TOTAL - 26,50,00,000 apprx

CHHAPAAK remained low on Tuesday and hardly benefited from the partial holiday as it collected 2.25 crore nett. This takes the business of the film to 22.25 crore nett and the week is probably looking to end at 26 crore nett.

The film is already done poor business but the bigger problems will be after this holiday period and in the second week. There may be no major releases on Friday but that will not be able to stop the downward trend of this film. These type of films have a targeted audience and when this audience likes, then they hold very well. But when rejected its the opposite and it would be no surprise if this film does not even reach the 35 crore nett mark. It has not even been able to perform at the high end multiplexes.

The collections of CHHAPAAK till date are as follows.
Friday - 4,50,00,000 apprx
Saturday - 6,50,00,000 apprx
Sunday - 7,00,00,000 apprx
Monday - 2,00,00,000 apprx
Tuesday - 2,25,00,000 apprx
TOTAL - 22,25,00,000 apprx

CHHAPAAK crashed on Monday as it went down 55% on Monday from a poor Friday number. These sort of films are supposed to collect close to the day one number on Monday. But this film has gone and dropped more than the average 50% and that too when North had an evening boost due to the holiday today.

The film collected 2 crore nett on Monday and has been totally rejected all over. The four day numbers of the film are 20 crore nett and the week may hit 26 crore nett due to minor holidays over the next two days. However, it will not collect much after the first week due to the rejection of the content.

The film should not have clashed with TANHAJI: THE UNSUNG WARRIOR but even that does not really make a difference now for CHHAPAAK as it would have been rejected on any release date. The only difference would be a slightly better weekend if it was a solo release.

When films like CHHAPAAK (vs TANHAJI: THE UNSUNG WARRIOR) or SAAND KI AANKH (vs HOUSEFULL 4) release against big films, they are just nuisance for the big film. That's how the distributors see at as you are basically going to go down the drain but as you will get a screen or so at the multiplexes, you will be holding back the better film initially as that film can do more business on those screens.

The collections of CHHAPAAK till date are as follows.
Friday - 4,50,00,000 apprx
Saturday - 6,50,00,000 apprx
Sunday - 7,00,00,000 apprx
Monday - 2,00,00,000 apprx
TOTAL - 20,00,00,000 apprx

CHHAPAAK had a low weekend of 18 crore nett and on Sunday there was no growth as the mass and family audiences did not come for the film. The film is actually giving a good message to society but the audience will only come if the film can engage. Nobody is going to pay money for a film trying to send a correct message as its about the film which has to deliver.

There are a minor holidays over the weekdays which could help a little but when Sunday is pretty much flat, there is not much hope for a long run. If all the films were flat on Sunday then you can make a case but with the competition showing solid growth that is not the case here.

The film has done best in West Bengal but that is where TANHAJI: THE UNSUNG WARRIOR is weakest. The film is very poor across the Hindi circuits and even Mysore has not performed which tends to do well for these type of films.

The collections of CHHAPAAK till date are as follows.
Friday - 4,50,00,000 apprx
Saturday - 6,50,00,000 apprx
Sunday - 7,00,00,000 apprx
TOTAL - 18,00,00,000 apprx

CHHAPAAK showed growth of 45% on its second day which will probably not be good enough and on top of that, most of this growth has come from Mumbai circuit which was very low on day one. The film has jumped around 75-80% in Mumbai circuit but the rest are in that 30-40% range. The day two business is around 6.50 crore nett for a total of 11 crore nett which is low for this film.

The Mumbai growth has come as day one was too low for these type of film maybe because of TANHAJI: THE UNSUNG WARRIOR. Mumbai and Delhi/UP had almost similar collections on day one but on day two, Mumbai has raced ahead. The only circuit which can be called decent is West Bengal which is actually not that far less from the numbers of TANHAJI: THE UNSUNG WARRIOR.

The film will struggle in the long run as Saturday growth should have been much more. The only plus can be the Lohri/Makar Sankranti factor on the weekdays but that wont be enough to change the fate of the film.

The collections of CHHAPAAK till date are as follows.
Friday - 4,50,00,000 apprx
Saturday - 6,50,00,000 apprx
TOTAL - 11,00,00,000 apprx

TANHAJI: THE UNSUNG WARRIOR collected well with 14.50 crore nett on day which is lower than the earlier estimates as North and East have come in with low collections. The film has still done well on day one but those North and East figures will have to improve as they bring the all India figure down. The film was also going to lead in Maharashtra but Gujarat could have helped it higher. Mumbai is around 50% of the all India number.

The collections in Maharashtra are very good but here the Gujarat/Saurashtra figure means Mumbai circuit could have been better also. It remains to be seen what sort of growth the film can get on Saturday and it should grow well in most multiplexes of the country though Maharashtra and single screens may not.

CHHAPAAK also came in lower than estimated at around 4.25 crore nett. The film was failed to show any growth post 3 pm and which should have pushed the number to 6 crore nett. The collections are only in the big multiplexes and it has hardly collected outside the big multiplexes.

The film will struggle to collect from here especially with the competition of the bigger film but it has proved to be a bit of a nuisance film to TANHAJI: THE UNSUNG WARRIOR in North, West Bengal and Mysore as in these places TANHAJI: THE UNSUNG WARRIOR was going to be weak but with another film they get an option also.