A girl who smokes and has tattooes on her body isn't the best girl to take home to your mother. But this is a notion that exists in our society. In India, tattooed and smoking women are often viewed as promiscuous. Kriti Sanon, who essays the role of a small-town girl in Bareilly Ki Barfi, questions the stigma. In the film, too, her character Bitti strives to break this stereotype.

She says, “Smoking is not good for health and should be avoided. I am a non-smoker, but the point we want to make is that girls who smoke, who are fond of body art or break into a jig are not characterless. Our society has a very small bracket for 'good girls'. That bracket needs to broaden up or change. When a guy is moophat or smokes, he is not considered characterless, but you judge girls too fast. This is seen more in smaller towns. In an arranged marriage too, only a girl is asked all kinds of questions. I really want this to change.“

Bareilly Ki Barfi, produced by Junglee Pictures and BR Studios has been directed by Ashwiny Iyer Tiwari and written by Nitesh Tiwari (director of the blockbuster Dangal).