Prem Ratan Dhan Payo. Screengrab from YouTube
Box Office India Trade Network

PREM RATAN DHAN PAYO has recorded crazy records in Gujarat in the first week. The first week (eight days) figure in Saurashtra is 5.25 crore nett which is simply unimaginable. The seven day figure is a little over 5 crore nett making it the first time that 5 crore nett has been crossed in a week

Till date no film had even crossed 4 crore in Saurashtra with HAPPY NEW YEAR coming closest with over 3.75 crore nett. BAJRANGI BHAIJAAN and KICK had done 3.50 crore nett apprx. Diwali is big in the Gujarat area but still to beat records by huge margins means that this area at least has see appreciation for the film. The final Gujarat area collections will top 25 crore nett and Ahmedabad may have even crossed 7 crore nett. HAPPY NEW YEAR was the first film to cross 6 crore nett in Ahmedabad last year.

PREM RATAN DHAN PAYO may not reach the lifetime nett figures of PK or BAJRANGI BHAIJAAN in Gujarat as there is a drop on day eight but the distributor share will not be far due to huge shares achieved in week one. Both PK and BAJRANGI BHAIJAAN crossed 20 crore share in Gujarat/Saurashtra and PREM RATAN DHAN PAYO could be third film to reach that mark.