Box Office India Trade Network

HAMARI ADHURI KAHANI has had a low first week of around 26 crore nett. The weekday business has been reasonable as it has held up well in circuits like CPCI and Gujarat/Saurashtra but the damage had been done with a low weekend. Normally a film adding 60-65% on the weekdays to the weekend business means the film has sustained.

The difference here are the numbers are low for the sort of release and the occupancies are low. This will mean that the good weekday hold is unlikely to go through into the second week.

The business has been better in mass circuits which has been the case from day one but even here its average business. If it was doing hit business in these places then it may have pulled through despite poor performance in the big centers.
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HAMARI ADHURI KAHANI collected 60 lacs on 2nd Friday, which takes it's 8-day collections to 26.60 crore. The film will do around lifetime business of 32 crore nett as it's a big drop in second week.