After his Alia Bhatt (Genius of the Year) video went viral, director Shakun Batra has now come up with a promo clip for the Mumbai Film Festival which begins in the city on October 14.

Mirror has learnt that Shakun, convinced Student of The Year actors Varun Dhawan and Sidharth Malhotra, 'good friends' Sonakshi Sinha and Arjun Kapoor, his Ek Main Aur Ekk Tu hero Imran Khan, buddies Huma Qureshi and Anurag Kashyap and old pals Imtiaz Ali and Rajkumar Hirani to feature in the video. The Bollywood biggies will emphasise the need to keep MAMI alive in the city and share stories about why the annual celebration of cinema means so much to them. It has been directed by the National Award-winning duo, Satyanshu and Devyanshu Singh.

When contacted, Shakun told Mirror: “This is a first for the industry. Everybody took time out of their schedules to back MAMI. And they are not charging a rupee. They are doing it for cinema and the films that have inspired, moved and entertained them down the years. I'm only the creative advisor. The initiative has been put together by Anupama Chopra and her team.“