VEERE DI WEDDING had a good first week of 52.75 crore nett and is a successful film. The film had a very good weekend of 35 crore nett and then held pretty well for two days before falling on Wednesday and a further drop on Thursday but that was mainly due to the release of JURASSIC WORLD: FALLEN KINGDOM.

There was KAALA in the South also and that film opened well in Tamil Nadu but VEERE DI WEDDING was not doing much in that area anyway. The film has done very well in Delhi NCR and East Punjab (despite competition film Punjabi film CARRY ON JATTA 2 which is breaking records) but most of the other circuits are just decent.

The first week collections of VEERE DI WEDDING are as follows.
Friday - 10,75,00,000 apprx
Saturday - 11,50,00,000 apprx
Sunday - 12,75,00,000
Monday - 5,25,00,000 apprx
Tuesday - 5,00,00,000 apprx
Wednesday - 4,25,00,000 apprx
Thursday - 3,25,00,000 apprx
TOTAL - 52,75,00,000 apprx

The film now needs to consolidate on its second Friday because another major fall will mean the contribution in week two will be not be good and then in the third week there will be RACE 3 meaning limited business as screens will be minimal.

VEERE DI WEDDING had its first noticeable drop on Wednesday as it collected 4.25 crore nett and took its six day collection to 49.50 crore nett. The first week is probably looking at a total of 53.50 crore nett though it could come out lower as JURASSIC PARK: FALLEN KINGDOM will release a day earlier on Thursday.

The film still has some work to do in week two as collections will be minimal when RACE 3 releases next week so it needs to add well in the second week to emerge a HIT film. The film is good in North but is being hurt by collections in Mumbai circuit especially the Gujarat belt. It could be that lifetime collections of this film are similar in Mumbai and Delhi/UP when the norm is that Mumbai is 50% better than Delhi/UP.

The first six day collections of VEERE DI WEDDING are as follows.
Friday - 10,75,00,000 apprx
Saturday - 11,50,00,000 apprx
Sunday - 12,75,00,000
Monday - 5,25,00,000 apprx
Tuesday - 5,00,00,000 apprx
Wednesday - 4,25,00,000 apprx
TOTAL - 49,50,00,000 apprx

BHAVESH JOSHI SUPERHERO is a poor fare and it will close up at under 1.50 crore nett for its total run.

VEERE DI WEDDING is doing well on the weekdays as it grossed 5 crore nett on Tuesday to take its five day total to 45 crore nett plus. The first week should close at around 54 crore nett and then it will be about that crucial second Friday which will tell if this film is a HIT or not.

The film had opened to around 40% better collections than RAAZI but the first week will fall 3-4% short of RAAZI and this is basically as the film has not been able to go outside its target audience. RAAZI had a similar audience profile as VEERE DI WEDDING on release but the film eventually managed to well in places like Ahmedabad, Surat, Jaipur, Agra etc which is not the case with VEERE DI WEDDING. The plus is that its not a big budget film so the target audience is enough for the film to be successful.

The first five day collections of VEERE DI WEDDING are as follows.
Friday - 10,75,00,000 apprx
Saturday - 11,50,00,000 apprx
Sunday - 12,75,00,000
Monday - 5,25,00,000 apprx
Tuesday - 5,00,00,000 apprx
TOTAL - 45,25,00,000 apprx

BHAVESH JOSHI SUPERHERO is a poor fare and it will close up at under 1.50 crore nett for its total run.

VEERE DI WEDDING held up pretty well on Monday to record business of around 5.25 crore nett. It was a normal 50% drop from Friday but collections are at good levels. It has crossed 40 crore nett in four days and should end the week around 54 crore nett.

The film should emerge a HIT as long as there is not a big drop on Friday. JURASSIC WORLD: FALLEN KINGDOM will release on Thursday and could hit collections a little especially the urban crowd with whom VEERE DI WEDDING has found some appreciation.

The first four day collections of VEERE DI WEDDING are as follows.
Friday - 10,75,00,000 apprx
Saturday - 11,50,00,000 apprx
Sunday - 12,75,00,000
Monday - 5,25,00,000 apprx
TOTAL - 40,25,00,000 apprx

Despite the solid start it will end up doing similar footfalls to films like DEAR ZINDAGI, KAPOOR & SONS, NEERJA and PINK which also only appealed to the urban crowd. It shows that whether these films open well or work by growth, the end result is that limited audience of around 60 lakh footfalls.

The films that have that little bit extra and can appeal to a few of the other major cities outside metros like Jaipur, Lucknow, Surat, etc be it RAAZI or SONU KE TITU KI SWEETY, then they can go a lot further.

BHAVESH JOSHI SUPERHERO dropped on Monday with a 50% fall and collections of 12-13 lakhs nett. The total so far is a little over 1 crore nett and it will close up at under 1.50 crore nett for its total run.

VEERE DI WEDDING had a good weekend of 35 crore nett which is well above the expectations that anybody could have had for the film even probably the makers themselves. The film has scored excellent collections in Delhi/UP and East Punjab and other circuits which are dominated by multiplexes are good. Mumbai has under performed for the film due to the Gujarat/Saurashtra belt which is a conservative circuit dominated by the family audience. So this type of film will find it hard to collect there.

The trend is so so over the weekend and pretty flat but that was also the case for BAAGHI 2 but the main difference is that BAAGHI 2 had mass appreciation and was a film which was universal. Here its an urban film with limited appreciation restricted to a few cities so it could have done with more growth.

The first weekend collections of VEERE DI WEDDING are as follows.
Friday - 10,75,00,000 apprx
Saturday - 11,50,00,000 apprx
Sunday - 12,75,00,000 apprx
TOTAL - 35,00,00,000 apprx

The film is a success unless it crashes out on Monday but there is still work to do to become a HIT film and for that the weekdays are crucial. The hold does not need to be huge on Monday and it needs to have that normal weekday trend which will be good enough for the film.

The core Hindi film audience has not really taken to the film but it does not need to do a huge number to be a HIT film and as long as the target audience in the metros is there for the next ten days or so it should put up a good lifetime total.

BHAVESH JOSHI SUPERHERO collected 90-95 lakhs nett over its first weekend and it is even lower than other duds by the same director like UDAAN and TRAPPED which managed to get over the 1 crore nett mark.

VEERE DI WEDDING did well again on Saturday as it collected 11.50 crore nett to take its total to 22.25 crore nett. The growth was limited but the numbers are still high so it can get away with the limited growth. It would have good for the film if it could have grown 20-30% as it is a urban film and that is when multiplexes of metros do best business.

But more important than that would be that it did not drop which was a possibility considering how high the first day was. The film is unlikely to do with the core Hindi mass and family audience as places which did not do well on day one did not improve. But the urban youth especially the female audience in metros could make this film a HIT and the weekdays will tell.

The first two day collections of VEERE DI WEDDING are as follows.
Friday - 10,75,00,000 apprx
Saturday - 11,50,00,000 apprx
TOTAL - 22,25,00,000 apprx

The business on Sunday may again see limited growth but even that is more than enough for the film as it will take the film to a 35 crore nett weekend and that is a very good first weekend number for the film.

It has two weeks till RACE 3 and that should be enough for the film as is likely to be front loaded and not a long runner like a RAAZI or SONU KE TITU KI SWEETY.