KISI KA BHAI KISI KI JAAN dropped again on Thursday as it collected in the 3.25-3.50 crore nett range. The drop was 20% on Thursday which is better than the last few days but still higher than normal. The Eid factor is now totally out of the film as single screens across UP have gone to normal levels. So, there is no Eid boost for the film anymore.

The film has underperformed for a Salman Khan film but there was always a possibility with the look and feel of the film. The next few films of the superstar look better products with TIGER 3 on Diwali and then a film with Rajshri Productions followed by the YRF film with Shah Rukh Khan. No doubt the numbers will be far higher as they will be better products and if the audience takes to the content as well, then the films can go anywhere. Today star power alone has limitations with a reluctant audience and its not just this film but so many that are proving this notion.

The first week collections he collections of KISI KA BHAI KISI KI JAAN are almost 86 crore nett which is better than most releases but Eid has bumped up the collections by around 16-18 crore nett.

The daily business of KISI KA BHAI KISI KI JAAN is as follows

Friday - 13,75,00,000 apprx

Saturday - 24,00,00,000 apprx

Sunday - 24,50,00,000 apprx

Monday - 9,50,00,000 apprx

Tuesday - 6,25,00,000 apprx

Wednesday - 4,25,00,000 apprx

Thursday - 3,35,00,000 apprx

KISI KA BHAI KISI KI JAAN took a hit on Tuesday as Eid period ended in most states and it collected 6.25 crore nett. These collections come in as the film continues to get Eid benefit in many cities of UP and Bihar. The collections in major A centres of UP like Agra and Gorakhpur are still similar day one. So, it means these are still yet to come off and that there are some drops to come.

The film is struggling in North (outside UP) but this always looked the case from the Sunday collections and there was also the South Indian look and feel of the film. There is no South bandwagon and this pan India thing is a joke. So, it is best for makers from the Hindi film industry to keep to a more traditional Hindi format. Also the films which will work across India from the South will be the ones which create a world and don't have that typical South Indian feel to them.

The results of the typical Telugu looking ones can be seen over the last 18 months. This is not to say that KISI KA BHAI KISI KI JAAN looks like a typical Telugu film as there is music and Salman Khan but some of the audience will see it as a film with South feel.

The five day collections of the film are 78 crore nett and with UP and Bihar are still high; there will be drops to come as they hit normal levels. It will be about where the collections land on the second Friday and second weekend and they will determine where the film can go.

The collections of KISI KA BHAI KISI KI JAAN over the first five days are as follows

Friday - 13,75,00,000 apprx

Saturday - 24,00,00,000 apprx

Sunday - 24,50,00,000 apprx

Monday - 9,50,00,000 apprx

Tuesday - 6,25,00,000 apprx

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KISI KA BHAI KISI KI JAAN took another 30% hit as collections came down to 4.25 crore nett and the Eid period came to and end. Some single screens in Muslim centres in UP were still out performing but its a minimal boost to collections. The collections of the film should now see more normal type of falls and the Friday number is crucial if the film is to do some decent business in May which has very few releases.

The film at the moment is faring on very similar lines to the Holi release TU JHOOTHI MAIN MAKKAAR and the costs are also pretty similar. The budget is of KISI KA BHAI KISI KI JAAN is less but there has to be a value for the remuneration of Salman Khan and digital rights are normally a fair representation of that and this takes the cost of KISI KA BHAI KISI KI JAAN to around 200 crore.

The collections of six days are 82.25 crore nett and the week is probably going to end up at around 86 crore nett or close. This means the film can be AVERAGE at best and that is if it manages to collect over the next 2-3 weeks. The second Friday must remain in and around the 3 crore nett mark if the film is to hit the AVERAGE mark.

It is a disappointing that a Salman Khan starrer has not really done well over Eid but the product was never looking strong. So, on that side you take this 100 crore nett plus total and the expected 80 crore worldwide share in the business scenario today. It could have been much worse as has been with many films over the last 18 months.

The collections of KISI KA BHAI KISI KI JAAN over the first six days are as follows

Friday - 13,75,00,000 apprx

Saturday - 24,00,00,000 apprx

Sunday - 24,50,00,000 apprx

Monday - 9,50,00,000 apprx

Tuesday - 6,25,00,000 apprx

Wednesday - 4,25,00,000 apprx

KISI KA BHAI KISI KI JAAN had a good hold on Monday as Eid continued to boost collections. The single screens were excellent and even multiplexes held up very well. There were strong holds even in cinemas of metros like Mumbai and Kolkata.

The drops came in East Punjab and in parts of the NCR area which do not fall into UP. Here, the drops were over 50% but these were anyway likely to be the weakest pockets if everything was equal. The Monday collections of the film are in the 9.50 crore nett range which takes the overall total to 72 crore nett apprx.

The drop from Friday is only 30% which if taken on face value is a very strong hold especially for a mass films like this. However, it is due to Eid and was never about Monday but where the film is towards the end of the week. There will be drops over the next few days as the Eid areas come back down to normal levels. Monday saw good collections in both Mumbai and Delhi/UP circuits.

Maharashtra has done very well over the Eid period which is the need of the day because barring a SOORYAVANSHI or DRISHYAM 2, it has underperformed for every Hindi film.

The collections of KISI KA BHAI KISI KI JAAN over the first four days are as follows

Friday - 13,75,00,000 apprx

Saturday - 24,00,00,000 apprx

Sunday - 24,50,00,000 apprx

Monday - 9,50,00,000 apprx

KISI KA BHAI KISI KI JAAN did well in its first weekend boosted by Eid on Saturday and Sunday after an average start. The collections were very good on Saturday and Sunday especially single screens which has meant a 60 crore nett plus three day weekend for the film.

The jump was huge on Saturday due to the national holiday for Eid and Sunday was Bassi Eid. So, the collections in some places actually improved from Saturday. There was a noticeable drop in East Punjab on Sunday which is a non Eid area which is a concern for collections as Eid wares off.

The Eid factor continues on Monday in some parts and normally collections are healthy in most of the Hindi belts especially the single screens but its a different story in the bigger cities as Eid is no longer a factor here. 

The film has done well to get to 62 crore nett but there is a long way to go and its really about where the collections land once the Eid factor is not in play. The single screens that have done exceptionally well on Saturday and Sunday and will remain strong on Monday and even on Tuesday at places but after that it becomes a normal playing field.

The collections of KISI KA BHAI KISI KI JAAN over the first three days are as follows

Friday - 13,75,00,000 apprx

Saturday - 24,00,00,000 apprx

Sunday - 24,50,00,000 apprx

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KISI KA BHAI KISI KI JAAN has collected 107 crore apprx worldwide over its first weekend with reasonable collections everywhere. The out performance in overseas is Gulf region which will be around $1.75 million while a near $1 million total in US/Canada is not bad for this type of film.

In Gulf, it will easily become the second best performer post pandemic after PATHAAN, thanks to Eid. The contribution from Gulf, North America, United Kingdom and Australia is around $3.25 million.

A film like SOORYAVANSHI, which was a bigger film, collected 117 crore in its opening weekend while the last Salman Khan release which was DABANGG 3 before the pandemic did 115 crore. There are four films with a worldwide 100 crore weekend and those are SOORYAVANSHI, BRAHMASTRA, PATHAAN and now KISI KA BHAI KISI KI JAAN. This mark was a given before the pandemic especially for holiday releases but that is not the case any more.

The worldwide collections of KISI KA BHAI KISI KI JAAN (Hindi)  are as follows.

India - 75.25 crore (62.25 crore nett)

Overseas - 31.50 crore ($3.75 million)

KISI KA BHAI KISI KI JAAN did very well on its second day collecting almost 24 crore nett and taking its two day collections to 37.50 crore nett. The growth on day two is almost 75% as Eid kicked in and jumps were everywhere with even metro centers doing very well.

The performance on day one was lackluster partly due to it being the last day of Eid which meant it was covering the lost ground on day one. This leaves the film in a decent position and it should score well again on Sunday. The Sunday benefit is that where Eid is normally a one day affair, it will still hold up there due to it being a Sunday. If it was weekday, these non Eid areas would have seen the big post Eid drops.

The film jumped very well in Mumbai which was crucial as day one was not good in the circuit. The collections in the circuit are looking around 7 crore nett which is a good number especially considering Hindi films are generally struggling in Maharashtra. The single screens in the state have been awful since the pandemic and this film has given some respite, at least over the Eid period.

The collections of KISI KA BHAI KISI KI JAAN over the first two days are as follows

Friday - 13,75,00,000 apprx

Saturday - 23,75,00,000 apprx