Box Office India Trade Network

BABY grossed 2 crore nett more than Akshay Kumar's last starrer ENTERTAINMENT in week one. Baby grossed 52 crore nett and ENTERTAINMENT had grossed 50 crore nett in week one. But if we consider that BABY had a huge national holiday in its first week, then in real terms the collections of ENTERTAINMENT are better.

The lead for BABY is mainly due to better collections in Mumbai city, Pune, Bangalore and Kolkata and these are the places where ENTERTAINMENT had poor collections.

ENTERTAINMENT led in the mass pockets especially CI where the film actually did well. Below are the first week figures of Baby and ENTERTAINMENT in each circuit of India.

Baby v Entertainment First Week Comparison
Territory	Baby	Entertainment
Mumbai	18,97,00,000	16,85,00,000
Delhi/UP	10,44,00,000	10,93,00,000
East Punjab	5,03,00,000	5,19,00,000
Rajasthan	2,37,00,000	3,20,00,000
CP Berar	2,55,00,000	3,01,00,000
CI	1,79,00,000	2,67,00,000
Nizam/Andhra	2,26,00,000	2,02,00,000
Mysore	3,52,00,000	1,91,00,000
Tamil Nadu	69,00,000	46,00,000
West Bengal	2,60,00,000	1,64,00,000
Bihar	96,00,000	1,19,00,000
Assam	34,00,000	36,00,000
Orrisa	42,00,000	47,00,000
TOTAL	51,94,00,000	49,90,00,000

Box Office India Trade Network

ENTERTAINMENT had a low first week of around 49.50 crore nett and although it remained steady and found appreciation in some circuits on the weekdays, the damage had been done with a low weekend.

The film held up well at places over the weekdays but needed to be stronger as the weekend was low and had to sustain against big competition (SINGHAM RETURNS) in week two. The film was strong on Monday but fell 20% on Tuesday and Wednesday and that is where chance of a decent lifetime total was lost.

Box Office India Trade Network

ENTERTAINMENT dropped nearly 20% on Wednesday as the collections have started to come down after a steady Monday. The film needed to hold better on the weekdays to have a real chance of putting up a decent lifetime total. Below are the daily figures for the first six days in week one.

Friday - 8,90,00,000
Saturday - 9,60,00,000
Sunday - 12,50,00,000
Monday - 6,30,00,000
Tuesday - 4,80,00,000
Wednesday - 3,90,00,000
TOTAL - 46,00,00,000

Box Office India Trade Network

ENTERTAINMENT dropped around 25% on Tuesday as the circuits which got benefit of day after Raksha Bandhan fell. But still, collections on Tuesday are still less than 50% then Friday and so the trend is decent. Below are the daily figures for the first five days in week one.
Friday - 8,90,00,000
Saturday - 9,60,00,000
Sunday - 12,50,00,000
Monday - 6,30,00,000
Tuesday - 4,80,00,000
TOTAL - 42,10,00,000

Box Office India Trade Network

ENTERTAINMENT did very well on Monday with collections around 6.30 crore nett. Multiplexes showed a small drop while many mass centres were similar and some even higher than Friday. The all India drop drom Friday is under 30%. Below are the daily figures for the first four days in week one week.
Friday - 8,90,00,000
Saturday - 9,60,00,000
Sunday - 12,50,00,000
Monday - 6,30,00,000
TOTAL - 37,30,00,000

Box Office India Trade Network

ENTERTAINMENT had a poor weekend of around 31 crore nett but the trend was decent. A film like like ENTERTAINMENT should be hitting 40 crore nett at least over the weekend but it has fell more than 20% short of that mark. The weekend collections are less than a film like HUMPTY SHARMA KI DULHANIA which is less than half the cost of ENTERTAINMENT.

The plus for the film is that it had a very good jump on Sunday (12.50 crore approx) which gives it a chance to hold steady collections over the weekdays. The problem is week two where a big drop is inevitable as it faces competition from SINGHAM RETURNS which makes a decent lifetime number very hard.

ENTERTAINMENT fared best in Delhi/UP, East Punjab and CI. Gujarat also showed a very good jump on Sunday though many circuits performed well below the mark even with growth on Sunday.
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KICK has now become the second highest grossing film of all time as it added around 6.25 crore nett in its third weekend taking the seventeen day total to 210 crore nett nett. There was a drop of 80% in the third weekend due to the release of ENTERTAINMENT.

The other 200 crore nett plus films were 3 IIDIOTS at 202 crore nett and CHENNAI EXPRESS at 208 crore nett which have both been surpassed by KICK now. The highest grossing film of all time is DHOOM 3 which grossed 262 crore nett and KICK will not get close to this figure.

KICK is looking at a finish in the 215-220 crore nett range and will set new lifetime records in a few circuits as it crosses the business of DHOOM 3. The film is the biggest grosser of Salman Khan in every circuit in India.

Box Office India Trade Network

ENTERTAINMENT showed a little growth on Saturday grossing around 9.50 crore nett. The film needed to show bigger growth due to low starting point but still the plus is that it did not drop. The business for the first two days is as follows.
Friday - 8,90,00,000
Saturday - 9,60,00,000
TOTAL - 18,50,00,000

The numbers are low but the trend is fair. The film should have a much better Sunday as the film is mainly for masses and families and can close the weekend at around 30 crore nett.