Box Office India Trade Network
ENTERTAINMENT had a poor weekend of around 31 crore nett but the trend was decent. A film like like ENTERTAINMENT should be hitting 40 crore nett at least over the weekend but it has fell more than 20% short of that mark. The weekend collections are less than a film like HUMPTY SHARMA KI DULHANIA which is less than half the cost of ENTERTAINMENT.

The plus for the film is that it had a very good jump on Sunday (12.50 crore approx) which gives it a chance to hold steady collections over the weekdays. The problem is week two where a big drop is inevitable as it faces competition from SINGHAM RETURNS which makes a decent lifetime number very hard.

ENTERTAINMENT fared best in Delhi/UP, East Punjab and CI. Gujarat also showed a very good jump on Sunday though many circuits performed well below the mark even with growth on Sunday.
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KICK has now become the second highest grossing film of all time as it added around 6.25 crore nett in its third weekend taking the seventeen day total to 210 crore nett nett. There was a drop of 80% in the third weekend due to the release of ENTERTAINMENT.

The other 200 crore nett plus films were 3 IIDIOTS at 202 crore nett and CHENNAI EXPRESS at 208 crore nett which have both been surpassed by KICK now. The highest grossing film of all time is DHOOM 3 which grossed 262 crore nett and KICK will not get close to this figure.

KICK is looking at a finish in the 215-220 crore nett range and will set new lifetime records in a few circuits as it crosses the business of DHOOM 3. The film is the biggest grosser of Salman Khan in every circuit in India.