Vanity vans are no longer just functional make-up rooms tucked away behind the chaos of production. They have transformed into highly customized, tech-enabled luxury spaces, often costing Rs. 1.5 crore to upwards of Rs. 5-7 crore, designed to reflect not just a star’s comfort, but their identity. What began as a practical solution for outdoor shoots has steadily evolved into a niche business of luxury design, where every detail is tailored to the habits and image of the celebrity using it.

The concept of vanity vans in India dates back to the early 1990s, when Poonam Dhillon introduced them after encountering similar setups abroad. While early vans offered a place to change clothes and sit comfortably, newer ones come loaded with sensory-activated fixtures, sound systems and more.

A business of bespoke customisations

This evolution has fuelled a growing ecosystem of designers and modifiers specialising in luxury spaces on wheels.

Speaking about evolving client expectations, Pratik Malkan, chairman of an auto transformation company, says, “This shift is driven by demanding schedules, the need for privacy, and a growing focus on comfort and aesthetics. We’ve seen a clear move towards luxury, experience-led spaces. It’s no longer about simply owning a vanity van, but about how personalised that space feels.”

On costs, Malkan adds, “Typically, 25-30% of the cost goes into interiors and materials, 30-40% into technology and automation, and 20-25% into structural modifications and bespoke engineering.”

The demands have become more specific – and more ambitious. Sagar Parab, modifier, designer and owner of an automotive customization brand, points to a clear shift in priorities.

“Expectations have evolved from functional spaces to unique luxury suites that reflect a star’s public image. Over the last decade, the focus has moved from basic fit-outs to fully personalised environments,” he says.

With personalized upgrades and privacy taking priority, some of India’s biggest celebrities have turned vanity vans into extensions of their lifestyles.

Known to own one of the most sophisticated vanity vans in the industry, a Volvo-based unit reportedly worth Rs. 4-5 crore, complete with a gym, lounge, and advanced automation.

The vanity van features a large lounge, rehearsal room, kitchen, bedroom, and restroom.

Features an all-black interior – from the walls to the restroom – balanced by floor-to-ceiling windows that bring in natural light.

Features stylish, elegant decor that reflects her fashion-forward persona.

Owns a sleek, high-tech van designed to support his shoot schedule.

Opted for a personalised aesthetic, with sheesham wood interiors giving the van a warm, home-like feel.

The actor is believed to use multiple vanity vans while he’s on set – one for workouts, another for privacy, one for hair and makeup, and others for his team.

Reportedly uses a multi-zone van with a bedroom, office space and advanced entertainment systems.

Designed by Gauri Khan, the van reflects Alia’s personality through vibrant interiors.

Customised her vans to mirror the interiors of her home.

Incorporated a gym setup to stay fit during long shoots.

Owns a Rs. 7 crore-plus vanity van named Falcon, featuring a jet-black exterior, white interiors and a sleek modern design.