New Delhi: The Centre on Saturday appointed noted lyricist and communications expert Prasoon Joshi as chairman of Prasar Bharati, filling a key vacancy at the public broadcaster that has been without a fulltime head since December.

Joshi, who is currently chairperson of CBFC, brings with him decades of experience across advertising, cinema, literature and public communication. His appointment comes at a time when the national broadcaster is navigating a rapid shift towards digital platforms and evolving audience preferences.

Union information and broadcasting minister Ashwini Vaishnaw expressed confidence that his leadership would infuse “renewed energy, deeper purpose and a fresh creative voice” into the organization.

The post had been vacant since the resignation of former IAS officer Navneet Kumar Sehgal in December last year.