Box Office India Trade Network

O'ROMEO dropped a little under 45% on Monday but there is disparity in the collections with the national chains dropping more than the rest and by a margin which is not normal on a Monday be it a HIT film or FLOP film. The Monday trend makes the film look like a film catering to the mass centres. There was the buy one get one offer on but even that normally helps more in the bigger multiplexes. 

The national chains (PVR Inox, Cinepolis) contribution is 50% which is the sort of contribution that huge releases like ANIMAL, JAWAN and PATHAAN have which pretty much tells that there is some healthy manufacturing in the figures. Its about waiting till the dust settles for this one but even if you take all the numbers till date at face value, they are still not good.

If the film trends well beyond into the second weekend and beyond without aid, it would be a different story. Basically the film has been given crutches to walk on Monday and it remains to be seen if it can walk without these crutches; the running part is way off yet. The numbers for the film date are 31 crore nett in four days and lets see where it goes from here.

The numbers for O'ROMEO till date are as follows.
Friday - 7,50,00,000 apprx
Saturday - 11,00,00,000 apprx
Sunday - 8,25,00,000 apprx
Monday - 4,25,00,000 apprx
TOTAL - 31,00,00,000 apprx

TU YAA MAIN collected collected 40 lakh nett apprx on Monday taking its total collections to 3 crore nett. The film has not done well and irrespective of whatever type of content the film is and wherever the collections are, at least the figures are clean.

The collections of TU YAA MAIN are as follows.
Friday - 50,00,000 apprx
Saturday - 1,35,00,000 apprx
Sunday - 75,00,000 apprx
Monday - 40,00,000 apprx
TOTAL - 3,00,00,000 apprx
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O'ROMEO collected 4.25 crore nett on Tuesday which is similar to Monday but the film had a buy one get one free offer up to Rs 100 as well as being played at discounted rates which meant giving tickets away at super low rates. Its unlikely that an offer has been put on the discounted Tuesday or at least not a on a major film like O'ROMEO.

On paper, all this is making the weekday collections look reasonable but its manufactured box office, be it through offers or buys and the real level will come when and if all this goes out of the window. The disparity in collections was less on Tuesday as the national chains coming closer to what they should be which means smaller cinemas were bolstered less obviously due to the double whammy of offer and discounted rates. 

The offer remains on Wednesday with a bigger discount of Rs 125 compared to the Rs 100 on Tuesday. So again, it means that real level of the film will not come out. The makers can keep the offer there till the film remains in cinema but eventually the affect of it will get less and less. Hence, its just about waiting and seeing how this unfolds from here. The numbers for the film date are 35 crore nett in five days and despite the aid being given this is still below the mark.

The numbers for O'ROMEO till date are as follows.
Friday - 7,50,00,000 apprx
Saturday - 11,00,00,000 apprx
Sunday - 8,25,00,000 apprx
Monday - 4,25,00,000 apprx
Tuesday - 4,25,00,000 apprx
TOTAL - 35,25,00,000 apprx

TU YAA MAIN's collection was a little higher on Tuesday compared to Wednesday as it takes its total to almost 3.50 crore nett in five days.

The collections of TU YAA MAIN are as follows.
Friday - 50,00,000 apprx
Saturday - 1,35,00,000 apprx
Sunday - 75,00,000 apprx
Monday - 40,00,000 apprx
Tuesday - 45,00,000 apprx
TOTAL - 3,45,00,000 apprx