O'ROMEO is a FLOP as collections dropped fast from Wednesday when the only aid for the film came in the form of buy one get one free scheme. The collections of the film in week one are 40 crore nett and Thursday was down to 2 crore nett apprx. There will be a further drop today or on a best case scenario, it can get the same number as Thursday.

The film managed to keep its numbers at a fair level until Tuesday but this was coming with the help of manufactured collections. And when that came out, the collections came down. The BOGO scheme is there but that can only help to an extent. The film looks to have fared better in Mumbai circuit but even that cant be called average. Now it remains to be seen if the film can get to around 60 crore nett and that will depend a lot on the second weekend.

The numbers for O'ROMEO till date are as follows.

Friday - 7,50,00,000 apprx

Saturday - 11,00,00,000 apprx

Sunday - 8,25,00,000 apprx

Monday - 4,25,00,000 apprx

Tuesday - 4,25,00,000 apprx

Wednesday - 2,75,00,000 apprx

Thursday - 2,00,00,000 apprx

TU YAA MAIN has also fared poorly with 4 crore nett plus in the first week and it wont add much more from here. The film has not done well and irrespective of whatever type of content the film is and wherever the collections are, at least the figures are clean.

The collections of TU YAA MAIN are as follows.

Friday - 50,00,000 apprx

Saturday - 1,35,00,000 apprx

Sunday - 75,00,000 apprx

Monday - 40,00,000 apprx

Tuesday - 45,00,000 apprx

Wednesday - 35,00,000 apprx

Thursday - 30,00,000 apprx

O'ROMEO had a big drop on Wednesday as it collected 2.75 crore nett and this was despite the buy one get one free offer. So, it still has to go lower and it remains to be seen how long the offers remains. It is still there today and hence, even on Thursday, the real value will not come out. The drop is 35% from the previous day.

The six day collection of the film is 38 crore nett and it should be a first week of 41.50 crore nett which is pretty much similar to TERI BAATON MEIN AISA ULJHA JIYA. But this film has higher costs than that film and the holds on weekdays are not as strong as that film. That film also saw similar offer on the weekdays.

There is no major competition this week despite a couple of releases. It remains to be see where the film lands on Friday. The film has found it tough going and that is the reason why you get the attempts to manufacture the collections.

The numbers for O'ROMEO till date are as follows.

Friday - 7,50,00,000 apprx

Saturday - 11,00,00,000 apprx

Sunday - 8,25,00,000 apprx

Monday - 4,25,00,000 apprx

Tuesday - 4,25,00,000 apprx

Wednesday - 2,75,00,000 apprx

TU YAA MAIN also saw a drop on Wednesday and will probably do a little over 4 crore nett over the week.

The collections of TU YAA MAIN are as follows.

Friday - 50,00,000 apprx

Saturday - 1,35,00,000 apprx

Sunday - 75,00,000 apprx

Monday - 40,00,000 apprx

Tuesday - 45,00,000 apprx

Wednesday - 35,00,000 apprx

O'ROMEO dropped a little under 45% on Monday but there is disparity in the collections with the national chains dropping more than the rest and by a margin which is not normal on a Monday be it a HIT film or FLOP film. The Monday trend makes the film look like a film catering to the mass centres. There was the buy one get one offer on but even that normally helps more in the bigger multiplexes. 

The national chains (PVR Inox, Cinepolis) contribution is 50% which is the sort of contribution that huge releases like ANIMAL, JAWAN and PATHAAN have which pretty much tells that there is some healthy manufacturing in the figures. Its about waiting till the dust settles for this one but even if you take all the numbers till date at face value, they are still not good.

If the film trends well beyond into the second weekend and beyond without aid, it would be a different story. Basically the film has been given crutches to walk on Monday and it remains to be seen if it can walk without these crutches; the running part is way off yet. The numbers for the film date are 31 crore nett in four days and lets see where it goes from here.

The numbers for O'ROMEO till date are as follows.

Friday - 7,50,00,000 apprx

Saturday - 11,00,00,000 apprx

Sunday - 8,25,00,000 apprx

Monday - 4,25,00,000 apprx

TU YAA MAIN collected collected 40 lakh nett apprx on Monday taking its total collections to 3 crore nett. The film has not done well and irrespective of whatever type of content the film is and wherever the collections are, at least the figures are clean.

The collections of TU YAA MAIN are as follows.

Friday - 50,00,000 apprx

Saturday - 1,35,00,000 apprx

Sunday - 75,00,000 apprx

Monday - 40,00,000 apprx

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O'ROMEO collected 4.25 crore nett on Tuesday which is similar to Monday but the film had a buy one get one free offer up to Rs 100 as well as being played at discounted rates which meant giving tickets away at super low rates. Its unlikely that an offer has been put on the discounted Tuesday or at least not a on a major film like O'ROMEO.

On paper, all this is making the weekday collections look reasonable but its manufactured box office, be it through offers or buys and the real level will come when and if all this goes out of the window. The disparity in collections was less on Tuesday as the national chains coming closer to what they should be which means smaller cinemas were bolstered less obviously due to the double whammy of offer and discounted rates. 

The offer remains on Wednesday with a bigger discount of Rs 125 compared to the Rs 100 on Tuesday. So again, it means that real level of the film will not come out. The makers can keep the offer there till the film remains in cinema but eventually the affect of it will get less and less. Hence, its just about waiting and seeing how this unfolds from here. The numbers for the film date are 35 crore nett in five days and despite the aid being given this is still below the mark.

The numbers for O'ROMEO till date are as follows.

Friday - 7,50,00,000 apprx

Saturday - 11,00,00,000 apprx

Sunday - 8,25,00,000 apprx

Monday - 4,25,00,000 apprx

Tuesday - 4,25,00,000 apprx

TU YAA MAIN's collection was a little higher on Tuesday compared to Wednesday as it takes its total to almost 3.50 crore nett in five days.

The collections of TU YAA MAIN are as follows.

Friday - 50,00,000 apprx

Saturday - 1,35,00,000 apprx

Sunday - 75,00,000 apprx

Monday - 40,00,000 apprx

Tuesday - 45,00,000 apprx

O'ROMEO struggled at the box office over the first weekend as it collected almost 27 crore nett. The opening day was not good but it was good enough to keep the film in the race if merits where there. However, the film could not really get the growth needed on Saturday and Sunday was always going to be tough with the cricket match.

The film needed a 70-80% jump on Saturday and it fell short of that and then Sunday dropped. The Sunday drop was pretty much in alignment of the other releases so that is normal. The weekend collections are pretty much the same as TERI BAATON MEIN AISA ULJHA JIYA which did 26 crore nett over three days but it had a lower start. The trend of that film is stronger and although O'ROMEO may have been hit by the match on Sunday, it got a boost on Saturday for Valentine's Day which equals things up.

The film has the buy one get one offer on Monday which will help to an extent but the fact that the offer is there on the fourth day of release pretty much tells the film has not really worked the way it should. The offer being there on Monday means you are signaling to the industry that it has disappointed over the weekend. 

The collections of O'ROMEO are as follows.

Friday - 7,50,00,000 apprx

Saturday - 11,00,00,000 apprx

Sunday - 8,25,00,000 apprx

The other release TU YAA MAIN collected 2.50 crore nett plus over its first weekend. The film got benefit of Valentine's Day but the fall was also bigger the next day than the other releases being screened including O'ROMEO. There are hardly any collections outside Mumbai and Mysore. These two circuits probably contribute around 50% of the business.

The collections of TU YAA MAIN are as follows.

Friday - 50,00,000 apprx

Saturday - 1,35,00,000 apprx

Sunday - 75,00,000 apprx

O'ROMEO collected around 7.50 crore nett on its first day which is a fair collection for its content which does look on the darker side but not for the costs associated with the film. There was a term used here years back of European directors and you would have expected them to fizzle out from making motion pictures for theatrical by now but its not totally happened yet. Basically the film is on the expensive side and it becomes about the growth and more than that where it goes from Monday onward. Ideally, the film needed to be around 9-10 crore nett on the first day.

The film has actually scored a little better in the mass pockets as the figures here are coming out higher than they should be for a film like this. However, this can be because there could be some of that usual fiddle which goes on nowadays with practically all releases but its best to sit on the fence after DHURANDHAR and lets see how the growth plays out in these parts which will give a better idea.

The growth should come out more than normal as its Valentines Day which should add to the Saturday trajectory.  Although it may not be that romantic film for Valentines Day, it has been seen that it hardly matters and generally more people come to the cinemas on February 14. The film is dependent on the Saturday growth and then what happens on Monday. The first day number is not good but its just about good enough for the film to be in the race and now its on the merit of the film.

The other release TU YAA MAIN is a dull fare as it collects around 50 lakhs nett and this film even had some promotion to push it but the public has kept away. The trailer is weird to put it mildly and when its like this it means appeal for a very small minority. This film is in the romantic zone. So, Valentines Day can help a little more but where can you go with a 50 lakh start and limited urban appeal.

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O'ROMEO showed growth of around 50% on its second day as it collected 11 crore nett adding to the 7.50 crore nett it collected on the first day. The film now stands at 18.50 crore nett after two days which is a so so collection. The growth is actually better than the 50% as there was a fiddle on the first day and actual collections were a bit less. The second day looks clean but you never know.

The growth would be good had it not been Valentines Day and as the other films have jumped much more, the growth here should have been more. O'ROMEO may not be that valentines type of films with dark elements but BORDER 2 is a testosterone film rather than a Valentines film. That film has trebled its collections and the other main films playing are also similar. O'ROMEO was never going to go three times up but a 70-80% jump was probably the need of the hour on Valentines Day.

It is Mahashivratri on Sunday followed by the big cricket match. The holiday factor may not work as a plus as its falling on the Sunday and then the match is sure to hit which pretty much means it will be a struggle to get the Saturday numbers up. There is a good chance the weekend collections will stay below 30 crore nett and then it becomes about the weekdays.

Friday - 7,50,00,000 apprx

Saturday - 11,00,00,000 apprx

The other release TU YAA MAIN collected 1.35 crore nett on Saturday showing a jump of 160% plus and this was probably more of a Valentines Day film for the metro youth. So, the collections showed a good jump but even here it probably had to be more as films like BORDER 2 and MARDAANI 3 have had bigger jumps. It will find it much harder on Sunday as Sunday is about the audience outside metros and this film will hardly have a audience there.

The collections of TU YAA MAIN are as follows.

Friday - 50,00,000 apprx

Saturday - 1,35,00,000 apprx