There are a few months to go the end of the year and a couple of big films remain but at the moment the three biggest HITS of the year are CHHAAVA, SAIYAARA and MAHAVATAR NARSIMHA and all three are huge BLOCKBUSTERS. It would be unthinkable that these three would be the biggest films of the year with three months to go.

CHHAAVA was always likely to do well and there was always a chance it would be among the biggest films of the year but the 500 crore nett plus number was a surprise. The film also managed to hit the coveted 3 crore footfall mark. SAIYAARA and MAHAVATAR NARSIMHA have come out of nowhere and this sort of occurrence has started to happen more post the pandemic.

In the earlier days you had a JAI SANTOSHI MAA with a SHOLAY in 1975, an EK DUUJE KE LIYE with a KRANTI in 1981 and a PRATIGHAAT with a HUKUMAT in 1987. Since the 90's the surprise BLOCKBUSTERS have been very limited and this year you have all three films which are all surprises as to where they have reached.

Its a signal of changing times as the public avoid the regular and normal content and there has to be something fresh or novel in whatever form to get the public in. The fact of the box office today is there is minimum guarantee in terms of numbers for content that the audience does not like while there is no upside limit for the content which is liked. This is why these surprises are likely here to stay as sometimes it looks where is the next HIT is coming from and it comes from where it is least expected.