<i>Jigra</i> Box Office Collection Day 7: Alia Bhatt's Film's Week 1 Report Card
Box Office India Trade Network

JIGRA collected poorly in the first week and the trend was poor as well because the drops continued on the weekdays. The film is mainly for metros and after the Monday drop, it should have held if that target audience had given even some support. The first week is around 22 crore nett which is 10% less than VICKY VIDYA KA WOH WALA VIDEO and that is a smaller film.

JIGRA has expectations mainly due to the presence of Alia Bhatt but it was always going to ne a tough ride as the trailer did not make much impact. Then checking the director filmography whose last film was some film called MONICA O MY DARLING which did not release in cinemas but just the trailer is so bad that you can write with almost 100% confident it would have been a sure shot disaster.

The penny has to drop in the film industry that directors who give a treatment in this way and tell stories like this will rarely give box office collections. Its another matter that the film has enough revenue from digital and satellite to cover the budget. But eventually, its about box office and the content has been rejected. The whole batch of those European directors pre pandemic have sort of been flushed out and the last thing this film industry needs is another batch as it will mean curtains down especially if the stars align. Today every story must have a feel and treatment which gives it the widest reach possible and with this all genres can work. 

The first week numbers of JIGRA are as follows.
Friday - 4,50,00,000
Saturday - 6,50,00,000
Sunday - 5,50,00,000
Monday - 1,65,00,000
Tuesday - 1,50,00,000
Wednesday - 1,30,00,000
Thursday - 1,20,00,000
TOTAL - 22,15,00,000 apprx
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JIGRA dropped further on day eight as it collected 1 crore nett despite having no new release for competition. The film has now collected a little over 23 crore nett and from here it may even be a struggle to reach 35 crore nett as practically nothing will come post week three. The film should show strong growth on Saturday as a huge ratio of business is coming from multiplexes which jump on Saturday.

The collections of JIGRA till date are as follows.
Friday - 4,50,00,000
Saturday - 6,50,00,000
Sunday - 5,50,00,000
Monday - 1,65,00,000
Tuesday - 1,50,00,000
Wednesday - 1,30,00,000
Thursday - 1,20,00,000
Week One - 22,15,00,000 apprx
Friday - 1,00,00,000
TOTAL - 23,15,00,000 apprx