BAD NEWZ had a solid first day as it collected around the 8.25 crore nett range driven by the business in Delhi NCR and East Punjab circuits which can be called very good. The opening day in East Punjab is like a double digit opener as the song 'Tauba Tauba' would have worked most here. There is also Ammy Virk factor, who is a star in Punjab, and this has added to the film in the North. Also, the feel of the film has probably contributed to better collections in NCR and Punjab.

The collections outside NCR and East Punjab were decent as bigger centres did well while others could not really collect well. The performance in mass markets is on the lower side with many circuits delivering lower numbers than TERI BAATON MEIN AISA ULJHA JIYA.

The fun factor and the music has really pushed the film and Vicky Kaushal is on a good wicket at present with films like ZARA HATKE ZARA BACHKE and SAM BAHADUR. This should be another addition to the list though we will have to wait till Monday to really see where this film will go.

The film looks like doing well in Delhi/UP and East Punjab circuits and if the bigger centres in Mumbai circuit can also come around and do a little better over the next week or so, then its pretty much ceratin to do well in the long run. If not, then it will remain about where the business in NCR and East Punjab can take the film. Places like Gujarat, East and Central are unlikely to support due to the subject of the film not being for a conservative audienc eand also the treatment of the film sort of alienates this audience.

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BAD NEWZ has emerged the sixth highest opening of the year but was one of the very few films which can be said to have opened well. The number is a good number for the zone of the film as the biggest film in this zone post pandemic is probably TU JHOOTHI MAIN MAKKAAR in terms of initial and that was 14 crore nett on a holiday. The fair value probably goes down to 10.50 crore nett and here, a smaller film is getting to 8 crore nett plus.

Still, the only film which has had a good opening without the support of holidays or incentives is KALKI 2898 AD and the original Hindi films have needed holidays and incentives to take them into that good bracket. A little better performance by BAD NEWZ in mass pockets would have meant this film going into that good bracket without a holiday or incentive.

Hopefully, the next few months change things for the better as far as openings go for original Hindi films because when a film like BAD NEWZ can get the 8 crore nett number up without any mass support, the potential is there for far bigger numbers. FIGHTER remains the top original Hindi opener but the opening was not up to the mark for the film.

The top ten opening day collections for Hindi films in 2024 are as follows.

1. Kalki 2898 AD (Hindi) - 21,28,00,000

2. Fighter - 20,43,00,000

3. Shaitaan - 15,08,00,000

4. Bade Miyan Chote Miyan - 14,87,00,000

5. Crew - 9,41,00,000

7. Mr & Mrs Mahi - 6,79,00,000

8. Teri Baaton Mein Aisa Uljha Jiya - 6,54,00,000

9. Articke 370 - 5,21,00,000

10. Chandu Champion - 4,48,00,000

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BAD NEWZ continues to do well on Saturday as it collected over 10 crore nett to take its two day number to 18.50 crore nett. The growth was limited at 25% but still considering the opening, this is okay as the relative numbers are good. The 8 crore nett day one number was a huge plus and considering the limited appeal, it would have been a surprise if the film went up 40-50% from 8 crore nett. But with films opening low, the industry is used to seeing big Saturday growth.

The film has a double digit collection on Saturday which was probably expected to come on Sunday. The film has a very high ratio of business coming from the nationals as they contribute 70% of the all India business. They do contribute high ratios for the urban films but this is slightly more than normal. BAD NEWZ continues to good business in East Punjab and NCR though Mumbai can be better despite the Saturday growth.

Overall, the film has put up good numbers over the first two days but Sunday growth is crucial as with a such high ratio of business from the bigger multiplexes, there is always a chance of the film being flat like the Hollywood releases. The bigger multiplexes see drops in business on Sunday evening and night shows.

The collections of BAD NEWZ till date are as follows.

Friday - 8,25,00,000

Saturday - 10.25,00,000

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BAD NEWZ bought some cheer to the film industry with a good weekend at almost 30 crore nett. The growth was limited but the film was never going to show that 40-50% growth on Saturday from an 8 crore nett plus start as then, the numbers would be too high for a film which is very urban and with a regional bias towards the North. 

The film also managed to get some gains on Sunday when it could easily have been flat due to such a high ratio of business coming from the big multiplexes. There was a good little push in Mumbai on Sunday which helped as North did not grow much. 

The Sunday numbers of the film are comfortably higher than TERI BAATON MEIN AISA ULJHA JIYA and CREW which are films in a similar zone. The weekend is also better than both films and CREW had a holiday on day one. The difference is though this film will not get the clean run those films did. CREW had obstacles in front of it but those obstacles turned out to be disasters. 

When a film like this can pick up 30 crore nett, it is good news for the film industry as its not happened much post pandemic and this is a bread and butter film which the industry is comfortable in making. The limited audience the film has will eventually tell but thats more about the shift in characterization and stories which the industry has to make to get a wider audience.

The collections of BAD NEWZ till date are as follows.

Friday - 8,25,00,000 apprx

Saturday - 10,25,00,000 apprx

Sunday - 11,25,00,000 apprx