Almost halfway into the year, Bollywood’s report card doesn’t look encouraging. So far, Hindi cinema has seen a handful of hits, including Shaitaan, Crew, Article 370 and Madgaon Express, while many tentpole movies had an underwhelming run. The lull has compelled producers to take stock of the situation. Next week, members of the Indian Motion Picture Producers’ Association (IMPPA), Producers Guild of India, Active Telugu Film Producers Guild, and Tamil Film Active Producers Association are set to meet six leading celebrity talent management agencies, for a third round of meeting. The agenda is clear—find ways to reduce the budget of movies.

While stars’ skyrocketing fees have long been a concern, the impending meeting will focus on cutting down entourage costs. A senior celebrity manager, who attended the last meeting held in May, told mid-day, “Our suggestion is to revert to the post-COVID norm, where an actor has an entourage of three.” 

The manager reveals that the suggestion came from one of their clients, a senior star who shot three big films during the pandemic. “The star started out in the ’90s when entourage wasn’t a thing and vanity vans were reserved for megastars like Mr [Amitabh] Bachchan. He said that even today, a team comprising one spot boy, one make-up man and one additional hand is enough for him. For a female actor-host, we’ll consider an entourage of four.”

A senior member of the Producers Guild, who spoke to us on condition of anonymity, said that filmmakers have been struggling with budgets in the post-pandemic market. The high entourage costs came to the forefront with a recent episode.

“I agree that entourage cost is a part of the problem and not the whole issue. But recently, a studio’s CFO was shocked to see a Rs 7 lakh monthly bill from a make-up person. The CFO’s salary was lower than that! This can be brought under control,” he said.

Another subject that the producers will touch on at the meeting is to boost small and mid-budget movies. The months gone by have shown that they have generated high returns.

An IMPPA official said, “The box-office run of Crew, Madgaon Express and Article 370 has been good. Producers must seek high-concept films, spend more on writing, and pay reasonable fees to the stars and crew. We will also talk to OTT heads to widen the gap between theatrical and OTT release [in the hope that people will visit theatres]. Otherwise, people may stop visiting cinemas.”