Amid Eid festivities PVR INOX has stopped screening Malayalam films across the country due to a dispute with the Kerala Film Producers Association (KFPA). New releases like Aavesham, Varshangalkk Shesham, Jai Ganesh and many more have been removed from screens in Kerala and other states across India.

Reportedly, the KFPA started a new content-providing company, asking theatres in Kerala to take films through this venture. However, PVR INOX raised objections to this and stopped the screening of not just Malayalam films in Kerala but also their dubbed releases in other states.

Filmmakers and distributors alike raised concern about this. Sashidhar Reddy of Mythri Movies, said, “It is unfair to stop shows like this when they’re collecting good money.”

Meanwhile, Kamal Gianchandani, CEO of PVR Pictures Limited, put out a statement on X: “Such an action of forcing an exhibitor to procure content from only one source is anti-competitive in nature and prohibited under the law. As a law-abiding member of the Indian film industry, we are unable to comply with this advice.”