Actor Ayushmann Khurrana recently delivered his fifth 100-crore worldwide hit with Dream Girl 2. The previous four global blockbusters were Andhadhun, Badhaai Ho (both 2018), Dream Girl and Bala (both 2019).

Khurrana is a rare star who always picks the most disruptive films that can entertain audiences globally. From playing a sperm donor in his debut Vicky Donor (2012), a blind piano player in Andhadhun, portraying a man dealing with his 50-year-old parents’ pregnancy in Badhaai Ho, taking a stand against the caste system in Article 15 (2019) and questioning the societal standards of beauty in Bala, to playing a man forced to dress as a woman in the Dream Girl franchise — his brand of cinema is now known as The Ayushmann Khurrana Genre!

Trade analyst Taran Adarsh describes the USP of the brand Ayushmann: “What’s unique about Ayushmann Khurrana is that he is the most disruptive and risk-taking actor in the Hindi film industry. And thankfully for him, those big risks have paid off! He is like no one else we have seen. He has managed to create his own brand of cinema, which is extremely rare for any actor to pull off.”

He continues, “Ayushmann is a producer’s actor too. I have time and again told the media that he is the best [among the] younger stars when it comes to return on investment (ROI). Look at the returns of Andhadhun, Badhaai Ho, Dream Girl, Bala and now Dream Girl 2! He keeps his producers happy and has also smiled all the way to the bank. Basically, if his films make money, everyone makes money, which is the best scenario for all parties involved. He focuses on choosing the best scripts because he likes to wow [the audience] with every film he does.”