What’s common among Shahid Kapoor-starrer Bloody Daddy, Varun Dhawan and Janhvi Kapoor-starrer Bawaal and Blind, featuring Sonam Kapoor Ahuja? Its makers ditched a big screen release and took the direct-to-OTT route. Amid the supposed resurgence of the box office, looks like makers consider the web a safer bet to release films.

The box-office performance of Indian films has marginally dipped, though Hindi movies have shown improvement, according to Ormax Media’s bi-annual report. Could this be a reason for the increase in the number of web-first releases?

Trade expert Atul Mohan says, “Makers feel going to OTT is a safer bet and streaming platforms also want big names, to get subscribers. When makers sense a film will not work, they strike a deal with a streaming platform and also save money on marketing. If the budget of a film is Rs. 65 crore, they usually spend Rs. 10-15 crore on promotions.”

According to Manish Kalra, chief business officer at ZEE5 India, the trend has a lot to do with the creative freedom the web offers: “From Salman Khan’s Radhe (2021) to recent hits Sirf Ek Bandaa Kaafi Hai (starring Manoj Bajpayee) and Tarla (featuring Huma Qureshi and Sharib Hashmi), the [web] space provides creators a platform to connect with the audience, map preferences and bring stories with more compelling narratives.”

Trade expert Taran Adarsh feels what’s meant for the big screen should head there: “For instance, in the case of Zara Hatke Zara Bachke, a lot of people said it is meant for OTT and that it will not make even Rs. 10 crore at the box office. But, it has made close to Rs. 90 crore, all because the producer took a big risk and released it in theatres. Makers should never underestimate the power of good cinema.”

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Whoever has put in money [in a film] should benefit, irrespective of the medium of release. I’d want all my films to be released on the big screen, but I understand the commercial aspect. So, as long as it is benefiting everybody and reaches viewers, I don’t mind where they (his films) release.

- Sharib Hashmi, actor

Producers are looking at the OTT space as a safer bet over the big screen. And that is fine. As long as a film is released somewhere... Kahin na aaye, usse better kahin toh release ho!

- Anees Bazmee, director