TU JHOOTHI MAIN MAKKAAR saw a drop in collections on day two of around 35% which would have been fine if it was full out Holi but as a few states did not have Holi including Maharashtra which forms a huge chunk of the business, it should have held up better. The collections of the film are 9 crore nett which takes the film to 23 crore nett.

The film held up well in Delhi/UP, Bihar and CP Berar and made gains in many centres of these circuits but this is the norm as many places in these regions remain shut for most of the day in Holi. But on the other side, there was a huge drop in Gujarat/Saurashtra of around 70% and it is probably post Holi affect here. Still collections are down at a low level and as Holi is huge, the first day should have been higher.

There are also heavy drops in Punjab, Haryana and Rajasthan with an up market centre like Chandigarh falling 50% which is not good. Overall the film is in a decent position after two days but a film like this with good music, stars and a director with a good track record should be doing better than decent in its first two days especially over a holiday period. 

The film has a lot of ground to cover and although the headline numbers look reasonable mainly due to Holi, there is a struggle at many places which did not get Holi benefit and some of these are big centres. The film has to really grow today but as some areas got Holi benefit yesterday which will become less today it will be limited growth at best.

The acid test will be Saturday and Sunday where collections have to go to much higher levels if the film is to sustain. Its still there with a chance though it wont be easy due to the average collections over the first two days.

The collections of TU JHOOTHI MAIN MAKKAAR over the first two days are as follows.

Wednesday 14,00,00,000 apprx

Thursday - 9,00,00,000 apprx

------------------------------------------

The fate of TU JHOOTHI MAIN MAKKAAR is very much dependent on Mumbai circuit as this circuit has fallen heavily on the second day. There was always going to be a Gujarat fall after Holi but it seems a little extra here. And the fall should have been compensated a little by Maharashtra where there was no Holi on day one.

The collections of the film are down to 2.35 crore nett in Mumbai circuit and basically the pressure is on as collections in this circuit cannot afford to be any lower on Monday and that will not be an easy task. Mumbai circuit has two major cities where the film can do well (Mumbai city and Pune); so the circuit is a must for the film.

It is practically impossible for the film to work if Mumbai falls on Monday as the Holi factor will be out and the Hindi belt is not too strong as it is. So it becomes a story of Mumbai, Delhi NCR and South and if Mumbai also goes, it just cannot survive on doing well in NCR and South.

Mumbai is the place where all these ratings and reports come from which go around the media and within the industry so although we know they are a joke as India has very wide demographics but the industry does get taken in many times. It is all gender, race, age, location based and these are so wide for a Hindi film. But someone in Mumbai should have a more relatable view with others in the city. But so many times people fail to judge their own city, let alone others.

This is not to say the film will not do well in Mumbai as Monday is there There is still time but if it does not do, what is the point of declaring film blockbuster, superhit or winner when it fails because of the lack of collections from the city where all these verdicts are coming from. Other places in India being different is acceptable.

It will be the barometer below of Mumbai circuit on Monday which will decide where TU JHOOTHI MAIN MAKKAAR goes and hopefully it can get the Thursday number again on Monday which would keep it in the race for success.

Wednesday - 4,60,00,000 (Holiday in Gujarat)

Thursday - 2,35,00,000

------------------------------------------

TU JHOOTHI MAIN MAKKAAR has grossed around $600k over the first two days which is low but there is the weekend to come. So, the film has to be judged on that as Holi means nothing overseas. After the insane success of PATHAAN, the Gulf market seems to have gone back to normal and is not contributing as it should. 

Gulf was always going to be the tough market and it has not performed though the other markets like US, UK and Australia are also low. But they can be given some leeway as they are not scoring on Wednesday and Thursday unless its some event film. The two day collections in all these markets were mediocre.

The genre will be seen to be overseas friendly but that is all out of the window today and generally whatever does well in India tends to do well overseas. The target is probably to hit around $2 million overseas which is very average at best and there is a chance it could stay lower.