SHEHZADA had a low first week of around 26.50 crore nett as collections came down fast after a low weekend. There were incentives with tickets when the film released but it did not help much. There are two sides of the coin to this as there will be some who take up the offer but there will be others who will think there is something wrong with the film so why should they waste their time. So at the end of the day, it just equals itself out.

The film should have done better in places like Gujarat, Rajasthan and CI where family entertainers do better but these markets were not really encouraging. The film had competition from ANT-MAN AND THE WASP: QUANTUMANIA initially but that fizzled out very quick. The fact that it was a remake of a South film did not help. The South film was dubbed in Hindi and released in the wake of the success of PUSHPA as it had the same actor Allu Arjun and was widely watched.

ANT-MAN AND THE WASP: QUANTUMANIA saw a decent weekend number but with a poor trend and then saw a huge drop on Monday. The film collected 32 crore nett over the first week which is still more than SHEHZADA but it should have been much more considering the initials of both films.

The Marvel brand has struggled lately in India post the advances. They are racking up strong advances as fans lap at the tickets but the neutral audience is turning up in less numbers and here with ANT-MAN AND THE WASP: QUANTUMANIA, it may not be there. The results of these films show the box office is pretty much where it was before PATHAAN.