Except Sooryavanshi, all holiday releases post pandemic fail to work at the box office
8:08 AM
Posted by Fenil Seta
Box Office India Trade Network
The holiday releases have seen disaster results though it was off to a great start with SOORYAVANSHI last Diwali. Since SOORYAVANSHI, there have been five major holidays with four this year and one last year. Last year there was 83 on Christmas, which failed badly.
Then on Republic Day, there were no releases while Eid in April proved a total disaster with HEROPANTI 2 and RUNWAY 34 as both films took in just 58 crore nett combined. On the Raksha Bandhan/Independence Day, the industry probably saw its lowest point of all time as LAAL SINGH CHADDHA and RAKSHA BANDHAN took in just 105 crore nett combined with multiple holidays and on top LAAL SINGH CHADDHA was an event film.
Now Diwali is not much better as both RAM SETU and THANK GOD will hit 110 crore nett between them and that is best case scenario as final totals could be under 110 crore nett. The Diwali performance is not as bad as Independence Day as neither RAM SETU or THANK GOD were event films like LAAL SINGH CHADDHA.
There have been four event films post the pandemic and they are SOORYAVANSHI, '83, LAAL SINGH CHADDHA and BRAHMASTRA; two have worked while the other two tanked. BRAHMASTRA missed a holiday period; so, if it had worked out for this film and it got a Diwali or Raksha Bandhan/Independence Day, it could have done 15-20% more even with a clash.
The results of major holiday releases this year are as follows.
Eid
Heropanti 2 - 24,91,00,000
Runway 34 - 33,51,00,000
TOTAL - 58,42,00,000
Raksha Bandhan/Independence Day
Laal Singh Chaddha - 59,58,00,000
Raksha Bandhan - 45,23,00,000
TOTAL - 1,04,81,00,000
Diwali
Ram Setu - 75,00,00,000 (expected)
Thank God - 35,00,00,000 (expected)
TOTAL - 1,10,00,00,000 (expected)
This entry was posted on October 4, 2009 at 12:14 pm, and is filed under
Box Office,
Heropanti 2,
Laal Singh Chaddha,
Raksha Bandhan,
Ram Setu,
Runway 34,
Sooryavanshi,
Thank God
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