VIKRAM VEDHA found it tough going on day one but some places did manage to actually get good numbers. The film will collect around 10 crore nett on day one and this is despite all Hindi mass circuits not collecting well.

The film has been boosted by collections in West Bengal, Nizam/Andhra and Mysore as opening day numbers in these places are like a successful film but the more important markets for Hindi films be it North, West and Central India are all low.

The advance suggested better numbers in West Bengal and South India and that is what has happened and South has performed better even though the film is a remake of a South film. The Hrithik Roshan factor is helping in these circuits also as that is all the film had going for it initially as there was no music.

The other issue is the film is a gangster film based in North India. So in Hindi film history, gangster films have never really fared well in North but do far better in Maharashtra. Here that audience in Maharashtra is negated due to locality and ambience of the film being North. Its a remake of a Tamil film but its a different kettle of fish to make a gangster subject work in Hindi due to a totally different audience across the Hindi circuit regions.

The hope is now the reports which maybe decent in some areas though the tough part will be to get growth in the core Hindi circuits. If the film can hold up on Monday then it could do well post Dussehra or that is the hope. The film should have been released on Dussehra anyway as the box office would have been better with Navratri and Dussehra festivities out of the way. There is Gandhi Jayanti on 2nd October but that falls on Sunday so its a very limited boost.

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VIKRAM VEDHA showed decent growth on Saturday of around 25% as it collected 12.75 crore nett. The overall collections of the film still remain low but the trajectory can be called decent. There is potential for more than normal growth on Sunday due to Gandhi Jayanti which can help the trend further.

The two day number of the film stand at around 23 crore nett which is low but there are areas which have done well. West Bengal is doing HIT business for the film thanks to Durga Puja and the Hrithik Roshan factor and Nizam/Andhra and Mysore are also good. The rest of the country is poor even though there was some solid growth in Mumbai and North India.

The numbers from mass circuits be it Gujarat, Rajasthan or CI are the killer for the film as its action film and these places should be driving the film. The hope will be that the film can have some sort of hold on Monday and these places can do better from Dussehra though that maybe hard as it looks more of a gentry film than a mass film.

The collections of VIKRAM VEDHA for the first two days are as follows

Friday - 10,25,00,000 apprx

Saturday - 12,75,00,000 apprx

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VIKRAM VEDHA had a modest first weekend of 37.50 crore nett though collections were good in a few circuits. The opening was not great but the bigger problem was the word of mouth of the film in mass circuits which did allow the film to have a good trajectory over the weekend.

The film managed decent growth on Saturday for a film with such a wide release but the killer was Sunday as it was a national holiday for Gandhi Jayanti and growth should have been good and far better than a normal Sunday but here the film hardly managed to go up 20%. This was mainly as the mass audience has not been very receptive towards the film so there was no big Sunday push. This should have been easy considering the level of collections on Saturday.

The timing of the release is not good with Navratri and pre Dussehra and then a big cricket match on Sunday which could have hit a little. But even allowing for this, the film should have collected better. A SAMRAT PRITHVIRAJ which was doing better in some mass circuits only had a better weekend and similar trajectory, here a film which is more multiplex friendly should have at least have a better trajectory. Now its about some sort of hold on Monday and then some benefit over the Dussehra period.

The collections of VIKRAM VEDHA for the first weekend are as follows

Friday - 10,25,00,000 apprx

Saturday - 12,75,00,000 apprx

Sunday - 14,50,00,000 apprx