Thank God: First Looks Of Ajay Devgn As Chitragupt And Sidharth Malhotra As A 'Common Man'
Box Office India Trade Network

THANK GOD collected around 7.50 crore nett on its first day which is a fair number for the film but it had to be more due to the Diwali holiday. If it was not the big holiday, then this would be a solid start. There are some decent numbers in places like UP, Gujarat, Rajasthan and CI but the holiday is taking numbers in these places to decent levels rather than good levels.

The film was second fiddle to the bigger film RAM SETU in all circuits but it could have have been closer in some areas if it was a mass comedy. But it came out more of a family entertainer which held back collections in mass pockets as RAM SETU was the first choice. There could have been more penetration in mass markets if it was promoted as a two hero films also but Ajay Devgn was missing in promotion which made it look like it was a guest role from him.

THANK GOD should keep on collecting well over the Diwali period especially in the Hindi circuits but these collections will generally be coming because of the holiday factor and it remains to be seen how the lower collecting areas like East Punjab, Maharashtra and West Bengal can hold as even with the holiday, they have not collected much.
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THANK GOD collected a 5.75 crore nett on its second day which is a low collection but pretty much on the expected lines as there was always going to be drop post the Diwali day holiday. The problem is not the second day business but more so the number it picked up the first day. The drop on day two was around 25%.

The film has strong holds in the holiday areas which is the case with all films playing and it has even actually improved collections in some centres of Gujarat and UP. But where there is no holiday, the film has seen drops of 40%.

The two day total of the film is 13.25 crore nett and it is likely to see further drops over the next two days as each day, the holiday factor gets lesser and lesser. Then on Saturday, there could be an upturn but it will be at multiplexes if the upturn comes. 

The first two day collections of THANK GOD are as follows.
Tuesday - 7,50,00,000
Wednesday - 5,75,00,000
TOTAL - 13,25,00,000