A New DD For A New Time

THE TIMES OF INDIA (March 8, 2022)

New Delhi: India’s public service broadcaster Prasar Bharati on Monday said it has tied up with OTT platform Yupp TV to widen the reach of Doordarshan India in newer regions, including the Middle East, US, UK and Australia.

As a result of the agreement, DD India, the government said, will be able to “put forth India’s perspective on various international developments on global platforms”.

The agreement between Yupp TV and Prasar Bharati is part of the broadcaster’s “vision” to expand the global reach of Doordarshan’s DD India and to showcase India’s culture and values to the world.

“With this, DD India is now available on the OTT platform of Yupp TV in the USA, UK, Europe, Middle East, Singapore, Australia and New Zealand,” it added.