Recently, actor Debina Bonnerjee came up with an initiative to support small-scale and struggling fashion businesses during the ongoing Coronavirus pandemic. She has been wearing apparels from lesser known brands and putting up pictures on social media to promote them among her followers, thus becoming “the bridge between buyers and sellers”.

She elaborates, “Actors are heavily dependent on the fashion industry. I’ve been receiving mails where people were requesting me to help boost their businesses. I realised that they are really suffering. Many people like small-scale weavers and tailors, are dependent on these businesses.”

Urging everyone to opt for local brands, Bonnerjee says, “Even amid the lockdown, people shop to bust stress. This implies that they’ve the purchasing power. Buying from local businesses will give a boost to our indigenous economy.”

She believes, people with a strong follower base on digital platforms should come forward to help upcoming businesses survive and bloom. “During the second wave, we have seen how humanity came to the fore. Social media isn’t only about posting good pictures; it’s also a platform to reach out to a bigger audience,” ends the actor who was last seen in Aladdin - Naam Toh Suna Hoga.