Year 2020 was a difficult one for many, but for Rana Daggubati, it has been a bit different and rather special as he tied the knot with Miheeka Bajaj.

Talking about his life as a newly married man, the actor says, “Married life is treating me good. I finally I feel old and settled, and so I am happy.” While it has been a good period for him personally, he does agree that the pandemic has been quite challenging for everyone, especially the entertainment industry. There’s some good that has come out he feels.

“A lot of things are in reset mode. The amount of content people watch has increased. There’s a consistent need to watch new things. That’s where the industry will be headed. Today, it’s no longer about mediums but about the quality of content,” says Daggubati.

Further doling out praises on the OTT platforms, the actor-producer says that it has been quite a boon as it has increased the shelf life of films. “Today, run of a film, whether it’s in theatre or not, it is longer because of OTT. Every time my first film comes on OTT, people watch and comment on it, even though it’s 10 years old,” the 36-year-old adds.

He’s happy that the Tamil and Telugu versions of his new film, Haathi Mere Saathi have hit theatres, while the Hindi version is on hold because of Covid-19. “I’m happy that people will watch it. It took us really long to get it done, far longer than my other films,” he adds.