In the pandemic world, we’ve to look at content and not the numbers-Arjun Kapoor
7:47 AM
Posted by Fenil Seta

Juhi Chakraborty (HINDUSTAN TIMES; April 3, 2021)
That the pandemic has changed the entertainment scenario is a reality. And as films have started making their way to the theatres, there’s a lot of rethinking required, feels Arjun Kapoor.
The actor, whose film Sandeep Aur Pinky Farar recently hit the big screen, says that one of the factors that will now see a major shift, is the box-office number game. “Eventually they (box-office numbers) will matter. It’s a business, so you’d like to have an understanding of numbers coming in. But do I believe that from April and May we’ll see same numbers as War (2019) saw before Coronavirus? I don’t think so,” he states.
The 35-year-old believes that the importance attached to box-office is there because it has existed for a long time. “Today, we’re in a new environment. So, rather than looking at the first day or second day, you look at the totality of the film. You look at the overall perspective; six to eight weeks after the run is over, you kind of understand how the audiences reacted to it,” he adds.
Kapoor further asserts that while the numbers around a film are important, they only matter from a business side, and not so much for actors.
“It’s a good reality check for us because we’re too caught up with numbers. I don’t think actors, beyond a point, can engage in numbers because they’re very subjective,” says the actor.
Having said that, Kapoor admits that sometimes numbers do put pressure on the decisions and choices. “It puts pressure on financial implications as you start believing that numbers are more important than the content. But they’ll matter to people in the business. Actors will realise that numbers are temporary, and now, in the pandemic world, we’ve to look at content and not the numbers,” he concludes.
This entry was posted on October 4, 2009 at 12:14 pm, and is filed under
Arjun Kapoor,
Bollywood News,
Coronavirus,
War
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