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Box Office India Trade Network

MANIKARNIKA - THE QUEEN OF JHANSI (Hindi) was below the mark on day one as it collected around 7.50-8 crore nett on day one. The film was a wide release with over 3000 screens but was unable to penetrate the mass with collections mainly coming from the bigger multiplexes

The film should have done much better in places like UP, MP and Rajasthan but these places had disappointing collections. Mumbai, Gujarat and South were always likely to have lower collections so it is not really surprising that these places have not collected well. The best collections for the film have come in Delhi, Gurgaon and Noida belt.

The first day number is still fair if we look at it from the point of heroine driven films but considering the cost of the film the film really needed a double digit or higher first day number. Despite the scale there was limited face value and no music which has probably affected the initial of the film.

There is the big holiday on Saturday which will push up the collections but from this level its unlikely the film can do what it should be doing on a big national holiday. The crunch will be Sunday when the film will have to show collections matching or even going higher than the national holiday depending on where the Republic Day figures land.

The other major release of the week THACKERAY grossed around 2.75-3 crore nett in Hindi with bulk of the collections coming from Mumbai circuit. The collections were pretty dull outside Mumbai circuit with collections getting worse further North you went. Like a Gurgaon or Noida were better compared to a Amritsar or Jammu.

The film will will only really have chances in Maharashtra but if it is to go anywhere then the film really has to show a big turnaround in collections in Delhi/UP. When a film can score in Mumbai and Delhi/UP then it always be at least reasonable business even on a worse case scenario.

The Republic Day holiday will also help push this film but the real story will be post the holiday. The film was also released in Marathi which had good numbers and could cross 2 crore nett in this format.
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MANIKARNIKA - THE QUEEN OF JHANSI (Hindi) showed strong growth on its second day as it collected 17.75-18 crore nett to take its two day total to around 25.50 crore nett. The growth on the second day is a huge 125-130% though a lot of this growth is down to the national holiday and Sunday will tell actually how big this growth was.

The growth has come all over on the second day with Delhi/UP and the central markets leading the way with good collections with a little under performance in Mumbai and South but that is sort of expected. THACKERAY is providing competition in Mumbai circuit especially as there is a Marathi version.

The next two days will be crucial for MANIKARNIKA - THE QUEEN OF JHANSI (Hindi) as although these collections are very good for a female driven film it is also a far bigger film than other female driven films.

The collections of MANIKARNIKA - THE QUEEN OF JHANSI are as follows.
Friday - 7,75,00,000 apprx
Saturday - 17,75,00,000 apprx
TOTAL - 25,50,00,000 apprx

THACKERAY is doing very well in Marathi but the Hindi version is not good. There was growth on day two but not the sort that is required on a national holiday. The Hindi version only really has chances in Maharashtra and Mumbai and Pune to be specific and the growth was far less than MANIKARNIKA - THE QUEEN OF JHANSI in these two cities despite the film collecting at lower levels.

The Marathi version of the film is very strong and will probably turn out to be one of the bigger Marathi films outside their historic blockbuster SAIRAT. The screenings for the Hindi version are being shifted to Marathi in many cities of Maharashtra.

The collections of THACKERAY(Hindi) are as follows.
Friday - 2,75,00,000 apprx
Saturday - 4,50,00,000 apprx
TOTAL - 7,25,00,000 apprx