Upala KBR (MID-DAY; July 17, 2018)

Clear about how she wants her projects to shape up, Ekta Kapoor likes to have complete creative control over her offerings. Imtiaz Ali, who is collaborating with her on Laila Majnu, seems to be learning this the hard way. It has been heard that the two are at loggerheads over the promotional strategy of the film, which has been directed by Imtiaz's brother, Sajid Ali.

A source close to the project says, "Ekta and Imtiaz have been meeting frequently to brainstorm about the best possible way to promote the love saga. Their sensibilities are as different as chalk and cheese. Ekta feels they should opt for a marketing blitzkrieg while Imtiaz wants low-key promotions."

Considering both are seasoned players in showbiz, Kapoor and Imtiaz are well-aware that some of the best outputs emerge from creative conflicts. However, with the release date of August 24 looming large on them, the two aren't seeing eye-to-eye on the post production. "Since it's a modern-day retelling of Laila and Majnu, Imtiaz feels the love saga should grow on people instead of being promoted heavily. But, Ekta is keen on going all out with the publicity, especially since the movie has newcomers in the lead."

However, the source points out that Kapoor is satisfied with Sajid's work. "In the past, she had asked Milan Luthria to reshoot the climax of Once Upon A Time In Mumbaai (2010), among others. But this time, she is happy with the way Laila Majnu has shaped up." The film's spokesperson confirmed the news.