Subhash K Jha (DNA; April 30, 2017)

Starting today, the Central Board Of Film Certification (CBFC) intends to carry out flash inspections in theatres across India to check on the content accompanying Baahubali 2.

Ad hawks!
The Board isn’t spying on the film to see if the certified content has been tampered with. It is the ads that have tagged along with the film, which need to be carefully monitored and censored before they can be screened, that need to be checked.

Mad ad melee
Explains CBFC chief Pahlaj Nihalani, “In the days preceding the release of Baahubali 2, we’ve received requests to certify close to 90-100 ads to be screened with the film. We’ve never in the history of the CBFC’s existence received so many ads for screening with a feature film. Each one of the ads had to be viewed by all the members of the Censor Board and certified.”

The CBFC fears that despite this, a few uncensored ads may make their way into public screenings of Baahubali 2. “Some enterprising product-peddlers may think they can slip their ads in without censor certification into theatres showing Baahubali 2. We’ll be checking randomly to see no ads are screened without censor certification,” he adds.