Posted by Fenil Seta
E-commerce portal to launch mobile app, special website section featuring A to Z looks of Kareena
Mohar Basu (MID-DAY; April 1, 2017)
Apart from her acting chops, Kareena Kapoor Khan is appreciated for her impeccable sartorial sense. Even when pregnant, the actress gave serious fashion goals to mommies-to-be with her oh-wow appearances.
Cashing in on her popularity as a fashion pioneer, an e-commerce major will launch a section on their website and a mobile app dedicated to Bebo.
The actress has been approached to curate the section called How To Dress Like Bebo. A source says she is kicked about the idea. "It will have all her distinct looks, be it from the airport, a dinner outing with friends, family event or even in maternity wear. There will be tips on hairdo and make-up. Additionally, her accessories, watches, earrings and jewellery will also be available online for sale."
One of the creators of How to Dress Like BeBo informs, "Kareena has been a complete game changer in the fashion space, especially when it comes to her looks. She broke stereotypes during her pregnancy. Of late, all of the actress' looks have been trending. Kareena's team, including her stylists, hair and make-up artists, will share details with the portal to create a comprehensive section."