ROCK ON 2 had a very poor opening day of 1.75-2 crore nett day. It is one of the worst openings of the year comparing with MIRZYA which was around 1.65 crore nett. The opening is not as low as the demonetizing of currency has had an affect and on a normal day ROCK ON 2 would be better. But beating MIRZYA is not the task and the demonetizing issue does not change the bigger picture. Even if it was not there the opening would still be poor. Going by the trends on Wednesday and Thursday business was down by around 30-35%. So on fair value this is a 3 crore nett opening which itself is poor meaning its about the film having no interest rather than anything else.

The writing is on the wall when a sequel to a film like ROCK ON 2 (2008) is actually being made at double the cost when the first one had hardly any takers. The first one probably was bumped up by media but 100 or 200 people can't be taken seriously when the core film going audience has rejected a film. The main issue is that there is no brand value. This means the film can't really have a higher cost than the first film if it is to be made. ROCK ON 2 is a standalone film and could have been named anything. In fact it may have been better to name it something else because ROCK ON had more negatives than positives.

Its an uphill battle for the film but nothing can be totally written off until the Saturday figure comes. The opening day of ROCK ON (2008) was 1.66 crore nett which was poor at that time and it was on just one third of the screens of ROCK ON 2. This illustrates how bad the opening of ROCK ON 2 is taking the fair value of 3 crore nett.