ROCK ON 2 continued to drop on Tuesday and has taken its five day total to 9 crore nett wirh the first week heading for around 10.25-10.50 crore nett. The lifetime business of another huge disaster this year MIRZYA was a little under 8 crore nett but it joins MIRZYA and FITOOR as the biggest disasters of the year. ROCK ON (2008) had a poor first week of 9.50 crore nett and ROCK ON 2 is still to get there despite being released 8 years later and on three times the screens. The five day business of ROCK ON 2 is as follows.
Friday - 2,00,00,000
Saturday - 2,40,00,000
Sunday - 2,50,00,000
Monday - 1,15,00,000
Tueday - 90,00,000 apprx
TOTAL - 8,95,00,000 apprx

The Overseas painted a similar picture with awful weekend of $350,000, this was half of AE DIL HAI MUSHKIL which was in the third weekend.
-------------------
ROCK ON 2 is a huge box office disaster grossing around 10.50 crore nett in the first week. The film started poorly and there was no pick up over the weekend. The demonetizing issue has probably hit the film for around 3-3.50 crore nett over the week but that hardly makes a difference to the final outcome and more importantly it could easily show a good trend even with demonetizing. In fact the trend could have been better than normal with demonetizing as with the case of DOCTOR STRANGE as collections were at very low levels. The recovery of the film will hardly be 10 crore from all revenue sources. The satellite of the film was said to have fetched 13 crore but that would be a stretch considering how big a disaster ROCK ON (2008) was on television. Even if it managed to get that much that money is also practically a total loss now. The opening week stands at number 37 for the year and below is a list of films in positions 30-40.
30. Mastizaade - 16,46,00,000
31. TE3N - 16,21,00,000
32. Fitoor - 16,14,00,000
33. 13,52,00,000
34. Madaari - 13,41,00,000
35. 1920 London - 12,48,00,000
36. Freaky Ali - 12,18,00,000
37. Rock On 2 - 10,50,00,000 apprx
38. Saala Khadoos - 8,80,00,000
39. Banjo - 8,37,00,000
40. Mirzya - 7,62,00,000

The film collected less than films like FREAKY ALI, 1920 LONDON and MADAARI which all had less than half the cost of ROCK ON 2. The film is out of theatres in most places and will hardly had anything to its collections. It could be that holdovers like AE DIL HAI MUSHKIL and SHIVAAY record better figures in fourth week than ROCK ON does in its second week.

ROCK ON 2 fell around 40% on Monday from its Friday figure to collect 1-1.25 crore nett. The film has faced outright rejection. The first ROCK ON was bad enough and despite that a sequel came but hopefully this will be it for this brand (?) although you never know with this industry. The Monday figures in terms of drop may not be huge but they are very bad as all other films playing be it AE DIL HAI MUSHKIL, CHAAR SAHIBZAADE: RISE OF BANDA SINGH BAHADUR, DOCTOR STRANGE or SHIVAAY are either same as Friday or even higher. The cash crunch is easing slightly but while that can be seen in the collections of other films but not for ROCK ON 2. There was a holiday in the North for Guru Nanak Jayanti but even there ROCK ON 2 dropped while all other films gained. The four day business of ROCK ON 2 is as follows.
Friday - 2,00,00,000
Saturday - 2,40,00,000
Sunday - 2,50,00,000
Monday - 1,15,00,000 apprx
TOTAL - 8,05,00,000 apprx

The first week is heading for around 10.50 crore nett business and that will be about it for the film as it will be out of most cinemas from Friday. The Overseas painted a similar picture with awful weekend of $350,000, this was half of AE DIL HAI MUSHKIL which was in the third weekend.

The disastrous fate of ROCK ON 2 has nothing to do with the currency demonetizing issues but to do with the film itself. The collections are lower than they would be if everything was normal but the key for these films which only have chances in metros is the second day growth. It can be said that demonetizing also affects but then it should have also affected DOCTOR STRANGE which grew a huge 113% on Saturday. This film is aimed at the same markets as ROCK ON 2 and despite the cash crunch it showed huge growth on Saturday which was a possibility for ROCK ON 2 also if the film had merits. Despite dull start and other issues it still had a chance to rescue itself by doing what DOCTOR STRANGE did but as the film was rejected it could not. Below are the weekend figures for ROCK ON 2 and DOCTOR STRANGE (Second Weekend) with the crucial growth on Saturday highlighted
Friday
Rock On 2 - 2,00,00,000
Doctor Strange - 75,00,000

Saturday
Rock On 2 - 2,40,00,000 (+20%)
Doctor Strange - 1,60,00,000 (+113%)

Sunday
Rock On 2 - 2,50,00,000
Doctor Strange - 1,90,00,000

ROCK ON 2 managed to grow around 20-25% on day two but its just not enough as the film had to really double to stand a chance at the box office. The growth came mainly in Mumbai and Bangalore and those were the best cities for the first ROCK ON in 2008. The currency issues continueD to affect the film on Saturday and growth is lower than it would be as the audience out there is less than normal. The film has probably lost around 2.50 crore nett in two days in normal circumstances. So the film would have collected around 5 crore nett which is still very poor. The first two day business of ROCK ON 2 is as follows.
Friday - 2,00,00,000
Saturday - 2.25-2.50 cr apprx
TOTAL - 3,35,00,000

The Saturday business has sealed the fate of the film and its a huge flop. Business is going to take time to come back to normal but as in time the demonetizing affect will get less but it could be weeks when things are back to normal. ROCK ON 2 seems to have no chance to cross the business of the first film which was around 25 crore nett.
--------------------
ROCK ON 2 has had a very dull weekend of 7 crore nett and not only are the collections a disaster but the trend is no better. The weekend figures are pretty much flat. The collections are low but expecting a sequel to a film which was poor in terms of content and hardly found any appreciation to work was asking for a lot. The problem was further compounded with double the costs of that poor content film and then appreciation even less than the first film. ROCK ON (2008) had a few takers in Mumbai city, Delhi city and Bangalore but ROCK ON 2 could not even do that although these are the best areas even for this film. The weekend business of Rock On 2 is as follows.
Friday - 2,00,00,000
Saturday - 2,40,00,000
Sunday - 2,50,00,000 apprx
TOTAL - 6,90,00,000

The currency demonetizing issue has probably hit the film for around 4 crore nett but that would have hardly made a difference to the fate of the film. The film joins FITOOR and MIRZYA as the third high profile box office disaster of the year.

ROCK ON 2 had a very poor opening day of 1.75-2 crore nett day. It is one of the worst openings of the year comparing with MIRZYA which was around 1.65 crore nett. The opening is not as low as the demonetizing of currency has had an affect and on a normal day ROCK ON 2 would be better. But beating MIRZYA is not the task and the demonetizing issue does not change the bigger picture. Even if it was not there the opening would still be poor. Going by the trends on Wednesday and Thursday business was down by around 30-35%. So on fair value this is a 3 crore nett opening which itself is poor meaning its about the film having no interest rather than anything else.

The writing is on the wall when a sequel to a film like ROCK ON 2 (2008) is actually being made at double the cost when the first one had hardly any takers. The first one probably was bumped up by media but 100 or 200 people can't be taken seriously when the core film going audience has rejected a film. The main issue is that there is no brand value. This means the film can't really have a higher cost than the first film if it is to be made. ROCK ON 2 is a standalone film and could have been named anything. In fact it may have been better to name it something else because ROCK ON had more negatives than positives.

Its an uphill battle for the film but nothing can be totally written off until the Saturday figure comes. The opening day of ROCK ON (2008) was 1.66 crore nett which was poor at that time and it was on just one third of the screens of ROCK ON 2. This illustrates how bad the opening of ROCK ON 2 is taking the fair value of 3 crore nett.