PINK slowed down abruptly after two weeks as its limited target audience was consumed rather quickly. NEERJA a similar film was stronger as in week three and week four as the tax exemptions helped that film to sustain better and it did not have a wide release like M S DHONI - THE UNTOLD STORY in the way. Both films have done well with the same audience and the key to their success are the budgets. Below is a comparison of PINK and NEERJA for business over the same period of 32 days.

Week One
Pink: 35,51,00,000
Neerja: 35,29,00,000

Week Two
Pink: 21,53,00,000
Neerja: 21,37,00,000

Week Three
Pink: 6,18,00,000
Neerja: 8,68,00,000

Week Four
Pink: 1,69,00,000
Neerja: 4,83,00,000

Week Five (Four Days)
Pink: 40,00,000
Neerja: 1,00,00,000

GRAND TOTAL
Pink: 65,31,00,000
Neerja: 71,17,00,000

The GROSS business of PINK will go ahead of NEERJA at the end of this week. The final GROSS of NEERJA was 90.36 crore and PINK is just a few lakhs behind after 32 days.