M S DHONI - THE UNTOLD STORY is finding it tough going on the weekdays with another noticeable drop on Tuesday. The film looked set to be a huge hit with its weekend collections but since Monday the collections are coming down fast. It should scrape through to HIT status due to a weak line up of releases. After the weekend it looked set to be close to 100 crore nett in seven days but now the way it is going it may not even reach there in 10 days. The collections in the North are now actually down to poor levels which will make it tough in the North in week two and that will tell in all India collections as Mumbai comes down in week two anyway compared to circuits in North and Central India. The weekend business of M S DHONI - THE UNTOLD STORY is as follows
Friday - 20,00,00,000
Saturday - 19,00,00,000
Sunday - 22,50,00,000
Monday - 7,25,00,000
Tuesday - 6,25,00,000
TOTAL - 75,00,00,000

The first week of the film will be around 84-85 crore nett but the film really has to settle at some point either today or tomorrow where the drop is minimal as Friday will see a drop as there will be MIRZYA and a copule of other films fighting for screen space.
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M S DHONI - THE UNTOLD STORY (Hindi) has had a good first week at 84.75 crore nett but its down to the strong weekend which was over 61 crore nett. The collections had a noticeable drop on Monday but they were still healthy at 7.50 crore nett but the problem came after as the film could just not hold on any of the other weekdays which is likely to tell on its second weekend collections. The film also had a Tamil and Telugu version which grossed around 5 crore nett over the first week which is decent considering that it is more than the lifetime business of PREM RATAN DHAN PAYO and HAPPY NEW YEAR in the same formats.

The Dhoni brand and cricket factor has helped the film immensely in the South as its an out performing market especially Mysore which should not be the case for a film about a boy from the interiors of the country. Even West Bengal is similar as the Dhoni brand and cricket factor helped it put up good collections. The problem for the film has come in North where East Punjab is at a similar level to Mysore and when that happens to a film which is not based in South India then it means the potential of the film is unlikely to be unfulfilled. The collections in Delhi/UP are also not that good comparatively though Mumbai circuit has done well.

Basically the film has gone through due to the initial which came due to curiosity for the Dhoni story and a good theatrical promo but the film has turned out to be not as good as the audience expected after the theatrical and appreciation for the film is limited. It remains to be seen where the film goes as far as its lifetime business is concerned and the business today (Day 8) will probably answer that.