Hiren Kotwani (BOMBAY TIMES; September 13, 2016)

Actor-filmmaker Ajay Devgn has ensured that he goes the extra mile for his forthcoming film, Shivaay. The title track, Bolo Har Har Har, took almost a year to create. In fact, Ajay got composer Mithoon to work on the music while the movie was still in the pre-production stage.

Talking about Bolo Har Har Har, which releases on all platforms today, he says, “When you haven't shot the film, you need to excite the technicians with the story and visualisation. I asked Mithoon to explore the sound for a movie which is a combination of action, emotion and drama, along with the tenets of Lord Shiva. Each song takes the story forward. Shivaay's soundtrack is all encompassing with different emotions just like the film.“

While creating the title track, which is contemporary yet rooted in tradition, the composer researched different sounds and recorded diverse effects live. Ajay says, “We even imported the future soundscape which is part of the sound forecast for 2017. We have created sound patterns in the track. If you listen carefully, you will visualise geometrical designs in sound waves.“

What also makes the song different is the eclectic mix of artistes like rapper Badshah, tribal strong vocalist Megha Sriram Dalton and singers Mohit Chauhan and Sukhwinder who have collaborated on it. Ajay adds, “They have brought their strengths in their own genre.“

Though he was keen that viewers watch the number only on the big screen, he wanted to ensure that they listen to it immediately. “Once a track like this is made, you can't store it in a box. So, I decided to create a special music video that gets the right emotions of the song and release it,“ he explains.